Base Font Size:PX


How to Convert PX to REM

Converting a px value to rem, you have to declare body font size.

body {font-size: 16px}
Then, apply the bellow formula or manually compute it.
EM to PX Formula:
rem = px / body font size

PX to REM Table

Commonly used px to rem sizes are listed here. This is based on base font-size is 16px. You can also try the above converter.

10px 0.625rem
11px 0.6875rem
12px 0.75rem
13px 0.8125rem
14px 0.875rem
15px 0.9375rem
16px 1rem
17px 1.0625rem
18px 1.125rem
19px 1.1875rem
20px 1.25rem
21px 1.3125rem
22px 1.375rem
23px 1.4375rem
24px 1.5rem
25px 1.5625rem
26px 1.625rem
27px 1.6875rem
28px 1.75rem
29px 1.8125rem
30px 1.875rem
31px 1.9375rem
32px 2rem
33px 2.0625rem
34px 2.125rem
35px 2.1875rem
36px 2.25rem
37px 2.3125rem
38px 2.375rem
39px 2.4375rem
40px 2.5rem
41px 2.5625rem
42px 2.625rem
43px 2.6875rem
44px 2.75rem
45px 2.8125rem
46px 2.875rem
47px 2.9375rem
48px 3rem
49px 3.0625rem
50px 3.125rem
51px 3.1875rem
52px 3.25rem
53px 3.3125rem
54px 3.375rem
55px 3.4375rem
56px 3.5rem
57px 3.5625rem
58px 3.625rem
59px 3.6875rem
60px 3.75rem
61px 3.8125rem
62px 3.875rem
63px 3.9375rem
64px 4rem

The font that a brand selects for its business logo is very important to emphasize the brand of a company and to identify with the products or services of a company. A well-selected font can put a lot of advantages for your logo and an inappropriate selection can undermine the trust and evoke nasty reactions. The role of typography in logos is very high and the types of font that you select among the wide availability can be very critical for the success of your business.

What are the popular fonts? 

There are a vast number of fonts, and a few popular fonts you can find here:

Serif fonts: It is a classical font that features small vertical lines at the end of each stroke and communicates reverence, comfort, reliability, and respect to tradition. The example of this font is Trajan, Times New Roman, Georgia Italic, and Baskerville.

Sans Serif fonts: It has no serif and it has a more modern look. It channels novelty, aspiration, and neatness and an example of the font is Franklin Gothic, Helvetica Bold, Myriad Italic, and Calibri.

Script fonts: Scripts fonts give a look of writing with a pen and it communicates creative thought, elegance, and tenderness. Examples of Script fonts are Edwardian Script, Bickham Script, and Lavanderia.

Modern fonts: It is a straight new-style font that stands for progress, decisiveness, elegance, and examples of the font are ITC Avant Cadre Extra Light, Futura.

Display fonts: These are typical fonts uncommon on logos and it expresses uniqueness, emotional richness, friendliness, and uniqueness. Examples of the font are Spaceage Round, Cooper, Giddyup, and Valencia.

Tips for choosing the best logo fonts: 

Try to keep it simple: It is easier to reproduce a logo across different products with a clean font. While making a typography logo design, you may have to reduce or enlarge it. You need to make sure that your logo looks attractive on different surfaces and fits perfectly whether it is a promotional material or a banner, etc.

Avoid trendy fonts: You should always try to avoid a super trendy typography style when you are trying to pick a logo font. It is because a trendy logo font can lose its appeal very quickly, and instead, you should opt for a font that can have longevity in the trend space. If you want to display a modern flair, you can pick a typeface having characteristics that you like without using the exact font.

Custom Design can be great: A logo designed with custom fonts can be completely yours and with a customized design, you will not any worry about the use of the logo by other brands. If you can find the right typography designer, it will be possible for you to get the right character set that represents the vision for your logo.

Research your competitors: Picking a logo font that looks like the logo of another company may be the last thing that you want and to avoid it you need to do a lot of homework. It is important for you to pick a font that is different from your competitors. You can have plenty of different opportunities for choosing something different even if you are using the same style.

Quality is of paramount importance: Selection of a high-quality font that can render crisply and sharply at any size can make your logo design brilliant. You should not try to settle with an old font when you are making your logo design. The font that you select for your logo should be appropriate for social media icons or a business card or a billboard, and it should be easy to read and understand.

Make it special: In case you can’t get a customized logo font, you should try to look for a typeface that has special characters to give a more personal flair to the lettering. You may try using the techniques like the filing letters or changing the design and strokes of a letter to customize the typeface for your logo. You can choose special elements that are available in the special character set for use in your logo.

Try the color and without color: A good logo font should have enough versatility to work well with the use of color design as well as without color. You can start lettering your logo in black once you have a typeface or two and further you can then move to the color option. If the single color logo is not attractive, you can try exploring other options until you find the right one.

Make the right emotional connection: Choosing the correct logo font is not about finding pretty lettering only; it should also establish an emotional connection with the users for your product, service or brand. You should think about the emotional connections that a preferred logo can provide to you. Look for the positive type of associations like the rounded lettering serifs with thin strokes, etc and avoid negative type associations like thick strokes or harsh strokes, etc.


The purpose of Logo is to provide a visual representation of the brand of your company, and therefore a brilliant and unique design for the logo can produce an unforgettable impression in the minds of the users. Symbols can be a succinct and efficient way to communicate information about your business and to promote brand identity. A logo can be the most important investment for a business to develop a brand.

The logo is the face of a company and the first thing that a potential customer will notice. When choosing a logo font, you need to take a lot of time that can be lasting, visible and favorite to your customers. The logo font chosen should reflect your brand personality and should have something special that makes it yours.

Flat User interface design is one of the most popular and talked about trends on the web. It is opposite to the skeuomorphic style that produces the effect of real-life properties through three-dimensional illusions. The increase in popularity of the flat ui design started with the release of Apple iOS 7, Windows 8 and Google’s material design.

The Flat design originally developed for responsive design that scales the content of a website to fit with the screen size of the device. Flat design is very effective for responsive design work with the use of minimal textures and simple shapes and it can help to load fast. A streamlined and optimal User Experience can be there with flat design because of the reduced amount of visual noise.

Designers often voice their concerns about whether the flat design trend will be a lasting one or will simply be a fad. Moreover, the absence of three-dimensional effects can take away the cues that can help to know how a user makes interaction with the design. Regardless of the concern for the future of flat design, most designers try to implement the trend in their work, and in the following paragraphs, you can find about the design in more detail.

What is Flat Design?

Flat design as indicated by its name, defines the flatness of style, and it simplifies an interface and removes the extra elements like the textures, bevels, shadows, and gradients that create a 3D look. The idea behind the flat design is to create a finished design based on two dimensions without sacrificing the functionality of a regular interface. It can become harder for the designer as it may become difficult to define the main elements and actions in a design without decorations and effects.

The flat design originates from the wish to create an open canvas and a more digital interface design in digital applications. It does not abandon skeuomorphism entirely; rather it focuses on rendering the objects in a flat minimalist form. Flat designs try to produce the best effects with simple flat elements like flat color schemes, typography, etc.

Flat design can have added benefit as it is not restricted for providing aesthetics only. The use of a 2-dimensional approach can be easier for responsive design buildings that can adapt to different browser sizes and different screens. The introduction of flat design is mainly due to the advent of mobile users where it can perform excellently.

A flat design can be appealing based on the way for implementation like the use of attention-grabbing bright colors can be useful to make images or icons that can be stand out from background easily. The clever use of the design can be very helpful to guide the user’s eyes to see what the designers want them to see. Simplicity in flat design by removing unnecessary clutters can convey the message more clearly and help the users to understand it easily.

How you can create a flat design?

The ui design approach for flat designs can be easy for the designers if the designers can focus on a few fundamental processes. Here you can find the few important actions that you need to take as a designer to make a brilliant flat design.


While creating a button, the use of a gradient, border, and drop-shadow can make the element stand prominent against the content and background. However, for creating a flat button, you cannot use these details and your focus should be on the color contrast and grid organization. You can use shadow and bevel as long as you can keep the button look flat and simple.


Forms remain a crucial element to make the right quality of flat design and here the text areas, dropdowns, and inputs should not use inset shadows. You can try to change it by styling the form elements with CSS by yourself or you can try using a plugin in the way you want.


In flat design, typography remains a very important element and it has a very minimalistic interface. You can make use of typography to create the mood and style that you are looking for. By making custom and specific font having a flat design outline, you can easily set a mood.


Color palette remains the fundamental aspect of designing an interface and in flat design interface, the color scheme tends to be brighter and bolder than other color palates. The ui design maker always ensures to maintain the same color for buttons like the ‘Send’, ‘Submit’ or ‘See More’, etc. You may also decide to choose a secondary button color and use one button like ‘submit’ with the primary color and ‘cancel’ with the secondary color.


Apart from making the button square or square with rounded shapes, you can use other shapes too like circles or triangles and even you can use custom shapes creatively. You need to maintain consistency throughout the interface controls and need to organize the content in such a way that the users can identify or recognize the totes, controls, and content easily.

Use of flat design

Though it may be simple to create a minimalistic and light interface, you should use flat design moderately, as it may not be right for every website. It may be great while designing a web tech startup site or a portfolio, but there can be a limitation when you try to create something more complex. For example, to make a website for children, the use of animation and colorful fun elements may be excellent or on a gaming website, you may need to use graphics and effects extensively.

You can make such a website with the flat design but it can do more harm to your website. Therefore, you need to keep in mind the target audience and message that you are trying to convey. Do not try to make a visual style more important than the content of your website as usability in flat design is more important than looks.

You can carry out a test for prototypes or mockups with real people to ascertain that your efforts for flat design will meet its objectives. A/B testing can also be effective to test two types of design and to understand which design will be effective. It will be the job of a designer to ensure that the design aesthetics do not hurt usability. Tests with the users can always be better than making a brilliant visual work of the design for a false satisfaction.


The minimalist approach in UI design is the basis of flat design and it tries to reduce the complexity of the design and focus on providing enhanced user experience. You need to research to understand what your users want and you should not rely on any standard UI design approach, before getting the input of your users.

Today’s designer start design with top tools and plugins. In this article I discus about top essential plugin’s for designer. Browser extensions are help us to develop app with more appropriate and more perfect.

Nimbus Screenshot & Screen Video Recorder

1. Nimbus Screenshot & Screen Video Recorder

Very essential plugins Nimbus screenshot & screen video recorder to take full page web page screen capture and record video for designers. It support partial screenshots features and you can edit the screenshot. Nimbus save .jpg, .png as image and .pdf. Share options to Slack and upload screenshot to Google Drive, Google Classroom and Dropbox. Edit options support add graphics, text, arrows, stickers and watermarks. Nimbus support resize and crop options.

Nimbus support video record from any web page and webcam. Convert recording to .mp4 and .gif. Edit options support crop, trim and customize video resolution and frame rate.

To use this plugins Click Here.

Hola Free VPN Proxy Unblocker

2. Hola Free VPN Proxy Unblocker

VPN proxy service is the most important service for designers. Hola unblock websites blocked in your country through advanced routing technologies. It support streem media with Hola VPN proxcy. Plugins available for Chrome, Firefox, Opera, Edge, Android and IOS app.

To use this plugins Click Here.

Liner. The Real Ruler

3. Liner. The Real Ruler

Most popular and useful tool for web designers and web developers. Very light weight rulers similar with adobe Photoshop. Easy to manage and maintain page alignment in horizontal and vertically. Available after page reload as it support state saving features. Support guides with multiple colors. Use Shift and Ctrl to change gradation, double-click the rule to delete.

To use this plugins Click Here.


4. ColorZilla

ColorZilla for developer and designer to perform any color related task. Easy to install and use in chrome and Firefox.  ColorZilla include color picker, Auto-copy, Keyboard Shortcuts, palette browser and Eye Dropper. It support gradient generator and many more color tools. At any point in your web page you can grab color and paste it to any another program.

To use this plugins Click Here.


5. WhatFont

How to confirm what is the used fonts in your web page? Now it easy with WhatFont plugin for Chrome and Safari to view font family easily in screen without use of firebug or inspector. Simple hovering on text you can get the information of font as tool tip. Effective tool for developer and designer to manage font family easily.

To use this plugins Click Here.

The real substance that can make a useful PowerPoint presentation remains Charts and Graphs and not words. A good Data Visualization can mean creating those data that can be easily understandable and remembered for a long time. A simple bar chart can also make your data visually appealing, understandable, and can be great for an UX Design process that aims at gaining more attention from visitors and make you stand out.

If you know how to present your data effectively through the correct Data Visualization technique in your PowerPoint presentations, business brochure, or infographics, you can build a real substance in your communication. You can benefit from the following tips that can help you to make a great data presentation.

Choose an easy path for picking good colors

It can be difficult to choose the right color for making a good Data Visualization effect, and if you don’t know and want to do it yourself, it can be a lengthy process. There can be easier paths for you to follow that can be great for making a good User Experience,

Allow a website to pick the correct colors

Allow a website to pick the correct colors

There are great sites that can do all work for you to choosing colors entirely for your website. It can generate well-matched colors randomly from the color scheme and can present to you to choose the best one that you like. You can also choose the base color and match with other colors offered in such online tools and can experiment with the hue and distance setting to make your color choice more relevant.

You can select the color from a photo

Another trick for choosing color easily is to pick up a photo that you like for its colors. You can select an image editor and pixelate it repeatedly until you get the color combinations. These colors can work very well when you use it together or you may simply copy the colors and use the colors in your designs vs. data.

Choose the color from another good design

You should be smart enough to borrow some excellent color ideas from other good designs. It may be a good idea to pick up a good presentation of your company done previously or from other designs and make use of the color schemes in your data presentations.

Always keep the Data Visualization simple

Keep all aspects of your design simple and make it very easy to understand for the audience. Stay away from making complicated charts and graphs and never include anything more than necessary when you are creating your presentation. Try to eliminate all unnecessary grid lines, avoid using decimal places, and eliminate superfluous data points.

Make use of correct typefaces, proportional font size, and weights

Make use of correct typefaces, proportional font size, and weights

Use of matching fonts and typesetting can be complex like matching colors and by choosing a mainstream typeface you can make the process simple. You can continue using the same typeface throughout the designing process, and it will be better if you can restrict yourself with a few maybe two or three different types of font weights having strong contrast.

Think before using the icon

Think before using the icon

It can be always tempting to use extra visual elements while trying to make an attractive Data Visualization. But it may not add any value to the presentation and on many occasions, it can spoil your efforts. Therefore, before cluttering your already good Data Visualization design with the extra icons, you should think about whether it can add value.

Proper use of value and saturation can catch your viewers’ attention

In a good Data Visualization design, the value that measures the brightness and the saturation that measures the intensity of a color can play a great role in creating excellent UI Design. You can use the concept of the value and saturation effectively to your advantage to control the viewers’ attention on the chart with the creation of great contrast.

Avoid placing text at the dead center

If you are frequently using the PowerPoint presentations, placing titles in the middle of the slides can spoil the design. You should always put the titles slightly above the center and it will make your design look much better. Perfectly-centered texts can add a little less gravity than texts that appear slightly above the center.

Use animation only when it makes meaning for the design

The animation is widely in vogue and it is very common for making Data Visualization. There are excellent animation tools that can produce very effective charts using animations easily. However, there should a pretty good reason for using animations and you should consider if it is appropriate to use it.

Motion in chart or graph can be very useful to illustrate the value over a period of time and it can call the attention of the audience to a chart effectively. However, if used improperly to make the chart look glamorous, it can cause a distraction to the attention of the users. Moreover, animations, when used improperly, can slow down the loading time of your website without producing an effective result.

Squint your design

Squinting can be a great way to test the effectiveness of your design and during squinting the fundamental elements of your design should be clearly visible. Squinting can blur the less important details and it will be easier to see the higher-contrast larger elements easily with squinting. It can help to demonstrate the value for your UX Design exercises carried for the Data Visualization design.

When you squint your design, if you do not get the key message, you can make necessary adjustments with values and saturation so that it can improve the contrast. You may also adjust the size of the main data points used to ensure that these elements are distinctly visible.

Testing of your design

While squinting can be a good way for you to understand the success of your design, you need to check the desirability and acceptability of your design with real people. You can carry out a survey and ask people what information the design is conveying and whether the people see any connection between the data. It can be extremely useful to test your Data Visualization design with a small audience and understand where you need to improve.


A good design should not focus on making the design look attractive only; it should focus on communicating the most important information easily. Communicating important information is the first and foremost role in making an effective Data Visualization presentation and aesthetics can be a secondary option. Even if your chart is ugly but is highly readable, it can still convey, more meaningful information than a beautiful design with an unreadable chart and graph.

It may be possible that you have taken a lot of effort into building a great website to make your business successful. There may be a huge investment made by you to build a package of social media accounts, for starting a blog, or for making a copy. But, in spite of all the hard work, your website may not be successful and there might be something missing in your UX Design process.

The landing page can be the most important part of making your website look excellent to the visitors as soon as they hit the website. If you are not very familiar with the term ‘landing page’, here you can find the science behind making a landing page.

What is a landing page?

Though the landing page is a relatively new concept, it is gaining huge popularity over the last few years. It is an online page that is distinct from the main website and it prompts the visitors to take immediate action. The landing page is not a homepage and it presents the overview of the service and the products that promote discoverability and focuses on taking the desired action.

The landing page is the first point of contact with a brand and it gives a unique chance of bringing people and winning the minds of the people. There two important elements of a landing page are that it is a standalone and distinct and single focused objective.

Standalone and distinct

It implies that the page is unique and not linked to the rest of a website, and no standard header menu or global navigation or anything else can tie the page with the rest of the site.

Single focus objective

The landing page focuses on certain activities that a business like the visitors to take when visiting the website of that business.

Why Landing Page designing can be scientific?

It can be really scientific to design a landing page as it will require combining various principles that come from Psychology, Visual design, Marketing User Experience. A balanced, careful application of these key principles can aid you in designing a very successful and valuable design of the landing page. Here you can find a way to build an excellent landing page based on perception and persuasion.


What is perception?

As per behavioral scientists, perception is the ability to understand our surroundings through the use of senses. Visual perception is the ability to understand the world through the light entering our eyes. Visual perception can be more effective with the help of a few ways to build a great landing page.

A few key actions that can help to increase the perception and these are as follows:

Strategically placement of the content

Studies show that we scan web pages loaded with heavy content in the F-shaped pattern and the web pages with less content in Z-pattern. Z-pattern is better suited for shorter and for a more focused landing page. When you place the key elements and significant information along the F or the Z areas, the chances of content discoverability and boosting conversion will be easier.

Create white space

White space is low in information areas made in the design to give the readers a breathing space. When there is enough space between paragraphs, typography, image, buttons, etc, it becomes easy to scan and visual hierarchy and readability improves. White space is not a passive background, it is an active element and it helps the customers to have better visibility and to improve focus.

Visual hierarchy establishment

A good visual hierarchy refers to the visual arrangements according to the weight of the graphic elements. It helps the people to navigate and comprehend the content effortlessly. Use of color, or imagery, font size or weight or video can improve the visual hierarchy.

Information fogrouping

Common region, similarity, and proximity remains the most essential principles for providing the grouping information effectively. While the proximity principle states that the related items should stay close with one another, common region principles underline the need for the placement of visual elements in the same region. Further, the similarity principle indicates that the look-alike objects are always perceived as a related object, and it can help with organizing as well as associating with the specific meaning of the functions.

Make the CTA visible

Call-To-Action Buttons in the landing page remains the number one element that should be made easy and visible to the visitors. The use of bold and clean font with high contrasting colors and the use of white space can make the CTA buttons look very attractive. With a bold, clean and attractive CTA button, you can expect that the customers will take the decision to order faster.

Use visual prompts to boost readability

Video, color, title, imagery, iconography, paragraphs, bullet points, etc are examples of visual elements that can boost readability. When you improve the readability, the performance of the landing page can improve. You should try to use the elements for improving readability optimally to get the best effect.

Always try to be specific

Clarity of communication is the most fundamental and effective way to implement an excellent User experience design. You need to know the audience and use that language that the audience understands comfortably. Brevity in making a clear communication is the key that can put more value on your products.

Write short sentences and paragraphs

For better readability, the character limit per sentence should be 70 with space as per research. Moreover, the paragraph should not have more than 5 to 6 sentences without exceeding 200 characters. Keeping the sentences and paragraphs short can improve the readability and improve the performance of the pages.


What is persuasion?

A persuasive design focuses on influencing human behavior and for making persuasive design knowledge of the audience and their pain points, goals, and motivation is important. With a persuasive design, you can present a visitor sufficient incentive to encourage them to take an immediate decision. Following actions can help you to incorporate persuasive techniques that can be relevant to your value proposition.

Key actions that can help to increase the perception and these are as follows:

Make descriptive and creative headlines

When you craft a beautiful headline, it can help to create an excellent first impression and spark the interest of the visitors. A short headline with a word limit of 15 words, with a strong message, can help to grab the attention of the people. A successful legible heading can describe the purpose of content and can let people know what to expect from it.

Reduce choice and eliminate distractions

As per Hicks’s law,the time taken tomake decisions is directly proportional to the choices available. When you increase the number of choices, the decision time will increase. Elimination options can help people to make a decision faster with greater confidence.

Engage people with emotional connections

Emotions can be a very positive influencer to appeal to the subconscious level of the people and if you know about your audience, you can use it intelligently to influence the audience. Elimination of negative influence like stress, fear, annoyance or frustration can be the basis of making successful UX Design guidelines. Try to generate positive emotions of trust, belongingness, joy, and enthusiasm with the application of convenient, aesthetic and transparent design.

Always emphasize communicating values

When you know the pain points, and goals of your audience, you will be able to determine correctly what is valuable to your audienceWhen you present a short, easy to digest, and a clear list of benefits to your audience, it can help to address the content.

Create a sense of urgency

Urgency can work only when your service or product offers something that aligns with the need of the people. When you set deadlines, like a limitation of items, etc you can create a huge interest in the audience.

Give more offers to your product or service

You can also create more attraction to your products or services by offering bonuses or surprises. People will have a good mood and can like your product more than your competitors.

Social proof

Social proofs can psychologically influence people’s decisions or actions in favor of your brand. When people see a large number of people using your brand and praising your brand, it can have a direct influence on the choice of people.

Trust building

Use of trustworthy figures or authority figures can be a great way to boost the confidence of customers in your brand. Use endorsements, expert reviews, security logos, and awards, etc to establish the credibility of your products and provide assurance to the customers.


Designing a perfect landing page can be the basis of making a good design. Understanding the pain points of the visitors empathetically can help to connect with the visitors at the psychological level. The landing page can be the single most factor to unlock the full potential of your pages.