There are many fonts available for a creative to make the right choice. However, picking the right typeface may not depend on your gut feeling alone. That is to say, making the right choice will depend on the principles of typography and choice of the correct style.

How can you ensure that you going the right way about choosing the correct type? There are many factors that you need to consider to make a good selection. Find a few useful tips here that can guide you to make the correct choice of the typography.

Find the purpose of your design

The choice of correct font will depend on the purpose of your design. Moreover, the choice of the right type should align itself with the language that customers speak. The choice of your typography should represent the style that your customers expect.

Try to choose a font that makes your design evokes the emotions of the audience. In other words, your design should focus on increasing the attention of your customers. You should always consider the functions of the font and also the context for which you can.

How you should choose the right typefaces

Use some simple rules and make a great design with the selection of the right typeface. Once you are familiar with the different types of typefaces and where to use you can make a great design. In the following section, you can find some tips that can help you to understand and choose the correct typeface.

Select safe typefaces

There are many good fonts that you can get for use on special occasions for making a good design. However, in most cases of your design, you should choose clean and safe typefaces. It is always better to choose a typeface that is clear and legible.

If a typeface is not legible and clear, it can distract the audience from the goal of the design. Because it takes users only 4 seconds to make meaning and if it is not good they will disregard it. Some safe sans-serif typefaces are Arial, Tahoma, Lucida Grande, Impact, Helvetica and Verdana, and you can use it safely.

Families of Type

The five classifications of typefaces follow similar rules like the Pareto chart. That is to say, 80% of the writing and content today only use 20% of the fonts amiable. However, it is not complete but it can help move for making great typography in web design.

Geometric sans-serif: It is a combination of three groups and these are Geometric, Grotesk, and Realist. However, there are many things in common between them and you can group these in one. This family of sans serif typeface work on a strict geometric shape and the letters are usually uniform. 

Geometric typefaces are modern, objective, clear and universal and the focus is on “less is more” aesthetic. On the other hand, it is cold, boring and impersonal and depends on your use to make it look good.

Humanist Sans-Serif: These typefacesare modern, clean andit originates from handwriting and can be very good for use or typography UX. The design of these typefaces is as simple as possible and it involves the use of thinner stroke lengths. These are human, emphatic and clear and examples are Gill Sans, Myriad, Frutiger, Verdana, Optima.

Old style Serif: It has little contrast between thin and thick and curved letterforms, and it tends to tilt to left. Often the typefaces fall under classic, readable, and traditional forms and examples are Jenson, Palatino, Bembo, and Garamond.

Transitional and modern Serifs: These arestylish, strong and dynamic, and these typefaces can be too ornate and prominent, and heavy. Examples of transitional typefaces are Times New Roman and Baskerville and for Modern Serifs, the examples are Didot and Bodoni.

Slab Serifs: At present, it is a very popular form of typeface and has a similar stroke to sans faces. However, it has solid rectangular shoes at the end. Slab Serifs convey specific associations like the thinker or a tough guy pr a buy, or nerd, etc.

It can look as urban or rural and it will depend on the choice of its use in the right places. Examples of this type of fonts are Rockwell, Clarendon, Graph, Courier, Archer, and Lubalin.

Why use proper contrast for the selection of two fonts?

Generally, you need to use only one typeface to make a good typography style. However, on certain occasions, you may have to use many typefaces to make the design stand out. During your choice for multiple typefaces, you should use a large contrast to make a difference in your design.

Some typefaces can work in tandem quite nicely. There is a good rule of thumb for their use in your design. The rules can help you determine if the two typefaces can look good when paired together.

There can be different cases of combinations of the fonts:

  • Firstly, if the two have similar stroke lengths or x-height.
  • Secondly, if the two are from the same period.
  • Thirdly, if the two are from the same designer.

A quick guide for best font selection

Here, you can find some simple and important steps that can help you to choose the best font.

Tradition Serif or Modern Sans Serif

The four basic fonts that you can use for your design are serif, sans serifs, scrip, and decorative fonts. The basic difference among the fonts is whether the fonts are serif or sans serif. Serif fonts can be best for use to represent tradition, and the sans serif fonts are for a modern look.

To make the process of design simpler, the designer should decide the choice of correct font. The first thing to decide is what you like to convey, whether a traditional value or a modern look.

Readability

When you like to go further deep into design, check the legibility of fonts among the options available. Make sure that all readers can read the letters very easily and also they can identify it against other letters.

Contrast

As already pointed earlier, the use of contrast of fonts create an optimum visual impact, and make a good design. Use sans serif for header and serif font for the body text to get the best effect of typography inspiration. It is because the serif fonts can make it easy to read the body copy.

Goal

What is the message you are trying to convey and what audience you are aiming at are a few questions you should ask. Also, you should know what type of business that the font represents is. When you get an answer to these questions, it can provide you the base for choosing the best font.

Conclusion

The most crucial concept of making a good user interface design is typography. If you can master the use of the correct type, you will be able to become a master designer. The best way will be to clear the basics of typography and practice to get full command.

Design is the outcome of the current trend of liking of the audience and the manifestation of the cultural atmosphere. Though at present the designers are following the masculine and feminine approaches to reach the audience, very soon the design trends will focus on gender-neutral design. Gender neutrality is taking over in all realms of interactions and though it is not very widespread yet, it will become very popular in the coming years.

The gender-neutral design approach can result in design in products that can find a greater audience. It can be more productive and easy for all to choose the products based on gender-neutral design. Universal design can encourage and promote the varying needs of individuals easily.

How to make a gender-neutral product design?

The most important thing that you need to do is to make a balance between the feminine and masculine aspects of design. You should find the different aspects of a design that can manifest itself into masculine and feminine gender. When you have good knowledge about it, you can make a design that can meet the need of both genders and can produce a good gender-neutral design.

Gender-neutral colors

Gender-neutral colors

Selection of color can play a big role in making a gender-neutral design. The disruption of the stereotyped design and out of box thinking approach can be the stepping stone to make a gender-neutral design. Grey, white, black, light-browns, etc all are gender-neutral colors.

The blue color is often liked by both genders and it can be suitable as a gender-neutral color though not in a very dark tone. The use of accent colors can be good to balance between masculine and feminine connotations. When you start making a gender-neutral design, these color ideas can be a good starting point.

The gender-neutral colors are normally minimalist and muted. However, it is always better to analyze the audience so that you have a fair understanding of what type of color will be suitable for them. A few examples of gender-neutral colors are grey, white, black, green, yellow, light brown, orange, and the muted toned.

Color and typography can play a mutually important role in the gender-neutral design

The role of typography is very important in the gender-neutral design along with color. The masculine fonts are straight lines, with geometric shapes and sharp edges. On the other hand, the feminine fonts are thin, cursive, smooth and slanted, and tend to be decorated.

Of course, there is some typography style that is classical and does not have any gender association. For example, Roboto, Grammond and Helvetica, and these fonts can be highly suitable to use in gender-neutral design. Helvetica may be the most popular among these to use as a gender-neutral typeface.

However, there can be variations in Helvetica also that connotes gender. For example, the ultra-light variation of Helvetica can be quite feminine whereas the extra bold Helvetica can be masculine. There will be more fonts that you will see in near future that can be more gender-inclusive. You need to consider the context where there will be use of both font and the color, together. There can be particular color suitable for a font in a particular context. When you want to make a gender-neutral design, you should be conscious of the relation between the color and the typography.

Layouts

Layouts can have a masculine and feminine connotation in terms of graphics and websites. As earlier pointed out, the color and the choice of typography should be perfectly balanced to get a gender-neutral design. Some websites may look feminine due to the use of pink, turquoise or rose-gold colors.

The elements of color, typography, and shapes will affect the appearance of a layout. To understand a gender-neutral design, it can be great if you research websites that cater to everyone’s needs. For example, sites like Google, eBay, or Amazon, etc and all these sites have a gender-neutral approach in design.

Photography and Imagery

Photography and Imagery

The imagery and photography that support the inclusive of gender do not picture any particular type of gender. It does not have a stereotypical gender norm. When photography pertains to a group of people, the group should be diverse to make it gender-neutral.

When you want to target a particular demographic group, only a particular segment of the population needs to be considered for your marketing campaign. However, advertising imagery for a specific gender can be a stereotype in nature. For example, Gillet advertising is generally targeted to a male audience whereas, Dove imagery with its soft and delicate imagery is targeted towards women.

The common approach to gender-neutral imagery for advertising is its emphasis on the functionality of the product instead of gender. For example, Aesop, the cosmetic brand, is doing an excellent job of appealing to both the genders by not making stereotypical gender profiling. Another example may be Burberry that is trying to popularize the gender neutrality in the fashion designs.

Aesthetics based on androgeny

Androgyny is a combination of feminine and masculine characteristics and it produces an effect that is neither feminine nor masculine. While the androgynous aesthetics is not a new thing, it is finding a great deal of application in gender-neutral design at present. You can include it in your brand imagery if you want to make a gender-neutral design.

Icons

Icons

Similar to typography, smooth and curved line icons are mainly targeted towards the feminine audience whereas straight and sharp-edged icons are targeted to a masculine audience. The choice of color can be very vital for making the icons gender-neutral. A gender-neutral style of icons is having a one-color use approach and the chosen color is normally an accent or neutral color.

In most cases, the gender-neutral icons are outline icons and glyphs. There is no specific dimension or color and these can be perfect for any design. You can choose the best style that matches the requirement for your brand.

Gender-neutral glyphs

Glyphs are symbols that can help to communicate a specific message. The examples of glyphs can be the zebra crossing, and the danger symbols, etc. It is a challenge to make gender-neutral glyph designs and designers are trying to make gender-neutral glyph design and you can expect to see some arising in a short time.

Packaging

You need to understand the gender stereotypes that come in the traditional design of packages to understand the concept of gender-neutral packaging designs. Normally matt black, chrome, and dark blue represent men’s products. Sometimes packaging for men features sports connotations or sports imagery.

On the other hand, the pink color is widely used to make products and toiletries for women. The sleek packaging is often made for women that come with flower pattern and rounded iconography. In the recent design methodology for gender-neutral design, there is a massive shift in the choice of pink color.

Developers for gender-neutral design are now not favoring to choose the pink color in package design. Now there are more colors available to choose for women packages. Many of these colors are blue, yellow and gender-neutral patterns that can appeal to both genders.

Gender-neutral product designs should not have graphics of flowers or sports connotations. It can feature minimalist packaging and it can emphasize on the product practicality. The perfume brand, skincare brand, cosmetic line, etc are some examples that are trying to bring gender-neutral packaging designs.

Conclusion

Stereotype designs targeting a specific gender are alienating several consumers for choosing a product.

The future in design focuses on breaking gender stereotypes as the line between what men and women respond to design is thinning. At present, more and more people are responding positively to a gender-neutral design concept.

A gender-neutral design may be the right path for attracting a larger customer base for a product. You need to know the likes and dislikes of your customers better to decide what they prefer.

It is a very hard task to make a good design of a website with so many things to think about. Color scheme, design of logo, navigation, layout, design of text, etc all are important for a design. The most important part of the design is the choice of type that fits all elements logically and compactly.

Your customer gets a positive impression of your website with good typography. That is why it is important to pay attention to your font design when gluing the design pieces together. It means to make sure that your typeface is clean, readable, and just on the right side of striking.

Packing your website with the right typography UX is the key to great website design. Whether your site is a blog or a portfolio or a web store, you need to select the correct typeface. The choice of right text is the primary way for communication with the users, and designers can make or break a design with the choice.

Here, in this article, you will find simple steps that can help you choose an idle font for your website design. It will help you to explore fonts and combinations of fonts beyond those that you are familiar with.

What is the purpose of your design?

Try to identify the purpose of your design before you start doing anything else. Ask yourself what message you want to convey through the design. Identify the main media for your design and the type of mood like happiness, information, etc that you want to convey. Typography can be the key to set the mood, style, and tone in your design in a well-balanced way.

Who is your audience?

Your next step is to identify the target audience for your design and empathize with their needs. It can be a crucial factor since the age, interest and cultural background will influence the choice of fonts. Legible and attractive fonts are the correct choice for children and games and fun choose other appropriate fonts.

Key points to choosing your fonts:

There are two principles that you should consider for setting the right font. These are readability and the legibility of a font, and these can make your design look good.

Readability

It is about how you read a typeface, and you should always choose those typefaces that are easy to read. Font pairing and font size can improve readability and for font pairing, you should use a maximum of three types of fonts. On the other hand, you should use different sizes of fonts for creating a good visual contrast.

Legibility

It means in simple terms how well you can see the letters. It depends on the design of the typeface and it may be out of your control. A highly-legible font may be difficult to read due to poor choice of typographic design.

In other words, while the design of type can decide legibility, the handling of font can improve the ease of reading. Factors that can affect readability are the font size, line length, selection of font, leading, font pairing, color, and background.

Font Inspiration

Font inspiration can come from the good designers’ work that is master in the use of types. Likewise, good websites can be a source of great inspiration for choosing the typefaces for a landing page or a website. Moreover, you may visit your favorite website and check what types of fonts are there to make a choice.

If you see the work of the masters, you can understand the importance of a modular scale for font selection. A modular scale can help to identify pleasing ratios and can create scales to determine font sizes. It has a variety of ratios based on geometry, music, nature and you can use it as per your choice.

It may be a struggle for you to choose the correct scale with so many options available for choice. You can find good books online to have a good insight into the modular scale. A modular scale is a tool and may not guarantee your total success, and use it as a guide only. Typesale can be another good tool that you can use to scale. It will give you the CSS code with an option for editing. It also gives you an extra mile for making a great visual for the headers and the body text sizes.

Font pairing

It is a skill that you can acquire by repeated practice and it can make you a master over time. One good way to start with maybe typo that curates inspiration for font pairing from different types of websites. Moreover, the site provides CSS fonts for each inspirational sample and it can work great for you.

You can find FontPair, another interesting site, and it can provide a good font pairing inspiration to you. You can filter different font style combinations, and you can choose the correct one for you. There are other options like Google font combination that can be also very helpful to you.

Font pairing inspiration is also very crucial like the font itself and good font paring can establish visual hierarchy. Also, it can improve the reading ability of the viewers and leads to good typography for design.

Create a type of style guide

The creation of a proper style guide for your type can help to have a standard across all your designs. At this time you need to finalize the attributes of your text like the color, size, and weight. While choosing a color, you need to take into account you color palette and choose colors that go with it.

Conclusion

There are many good looking graphic design elements on the web, for example, motion graphics, etc. However, the majority of the information in the online world is still present in the text. Thus you should give due to prominence to the selection of font to make a good display of your website design.

You should always check how your fonts look on different types of devices while selecting a font design. For this, you need to think of your design purpose and the target audience you are aiming at. Check for possible font combinations on the web and choose the best one that fits.

A correct attempt to using your typography design system may make the use of the digital interface of your website more appealing and meaningful. Typography remains a very important aspect of the whole design system to become more efficient and effective with its proper use early on. The typography UX Design may be the foundational components that you will like to get to work harmoniously with the other UI controls and icons.

It can be the most important aspect of the design system and if established early, you can effectively communicate to the users through type. It can account for around 85% to 90% of the screen space and when designed and used properly it can become the most beautiful interface. The line heights that you choose can even influence the other structural elements like the grids and the spacing.

Characteristics of Typography:

Size and space are the two inherent concepts of typography and these are dependent on each other. While trying to make a good design system both the developers and the designers need to work closely especially for setting the typography. There are two characteristics of typography and these are inherent characteristics and contextual characteristics.

The inherent characteristics are guided by typography principles and rules and it does not change on the context basis. It includes typeface, weight, size, letter-spacing, and line-height and the use of the correct design principles is very essential to get the best result. The contextual characteristics include the color and the spacing and it can change based on the usage and goals of the typography in the interface.

Typeface

Typeface

Though a brand may have a default typeface that should be used, be cases when you should choose new fonts that make your brand more digitally friendly. The choice of the correct typefaces may be very crucial to develop the identity of your brand. You may work with the brand team if yours and try to adhere to the corporate identity for the brand while specifying the fonts.

Choice of the fonts

Choice of the fonts

While choosing a font, you may have to choose one font or a pair of fonts and ensure that the fonts work together. Fonts that you use will be governed by the guidelines of corporate identity and therefore, you should consult with the brand team while deciding the use of the fonts.

Size and scale

Size and scale

The typography scale can make all the typography sizes relative to each other. It can create consistency in the sizing of all elements and the visual type scale can turn the balancing act of typography into a set ratio. When you use a type scale you can fulfill the expectation of the users by giving the command about the communication.

The concept of a modular scale can apply to typography though it is not a guarantee. A modular scale is very often used when you refer to a typography scale rather than spacing. However, good type-application still depends and relies on the application of the aesthetic sense of the designers for typography UI, to the overall layout.

When you press the dropdown menu of Microsoft Word or Adobe software, etc you will find the pattern 6,8, 9, 10, 11, 12, 14, 16, 18, 24, 30, etc. The question that arises here why it follows this sequence like 24, not 22, and for this, the answer remains that it follows a typographic scale. A typography scale is based on the idea of a musical scale that finds the font sizes that may work in harmony with one another.

A typography scale ends up shrinking and growing exponentially like a musical scale. It will start with the base size and further the base size will get multiplied by the scale. Next, the best size will be multiplied by the scale squared and so on.

Font size naming

Picking your font sizes and assigning headings to them like the h1 or h2 may not be enough. It is because in HTML coding, the heading tags ranging from h1 to h6 may give semantic hierarchy for SEO and these do not represent the text size. An h2 title may be used with a particular size in a card and may represent a different size on an article page, though both these can represent the same hierarchy but different sizes.

The paragraphs also need representation at different sizes and normally three different sizes are used. These are a regular size for a paragraph, larger size for lead or introductory paragraph, and a smaller size for the footnotes. You can consider using the token names like the text-small or the text-medium or even the text large.

Fonts Weight

Weight

The weight of a font refers to the thickness of a character related to the height of the character. There can be many weights of a typeface that can be ultra-light or extra-bold or black. Though four or six weights can be seen and not uncommon, there can be few typefaces that have a dozen weights.

In the case of CSS, you may specify font weights that are other than normal and also bold by using the numeric font-weight values. Typically for headings and titles, heavier font weights are used for the titles and the headings and paragraphs, lighter font weights are used. You should be careful about using light font weights when you choose it for smaller texts, and for having a more polished typography system, chose font weights for different heading sizes that compliment the overall hierarchy of the type.

Line length

Line length

Line length can be defined as the distance between the right and the left edges of a text block. It is a common problem with overly long line sizes but these can be corrected easily. There can be a big difference in the professionalism and the legibility of the layout with the shorter lines.

The shorter lines are always comfortable to read than the long lines and as the line length increases, it becomes difficult for your eyes to travel from one end to the other. When line lengths are too short the text may become disjointed, and when too long, the content may lose rhythm. The recommended line length for a digital text may be between 50 to 75 characters on a particular line.

Line height

Line height

Line height is measured normally as a percentage of the font size and a line spacing of 1.3 to 1.5 times may be idle for readability and the figure may go up to 2 times. The design and the size of the font decide the line-height and a line-height of around 1.5 times of the font size may be a good place to start from an 8 point grid system having 1.5 line-height may work well and a line-height of 8 with the base font size 16 can fit perfectly.

Letter-spacing

It refers to the spacing between the letters and tracking and kerning are also commonly used term for it. The term letter-spacing gets used when working with the digital type on the web. Though very few web designers are there that use letter-spacing while working on the web, some small changes in the letter spacing can make an enormous effect.

Letter-case

The letters that are written in the uppercase form are called majuscule or capital letters and the letters in the lowercase form are called minuscule or small letters. As per the historians, the use of uppercase or majuscule occurred first and all the alphabets were used in large majuscule letters initially. Lowercase letters are being used in present times for special purposes like the capitalizations of proper nouns or the first letter of a sentence.

You should consider a few factors before choosing to use the letter case for getting the best effect. The factors are what will be easier for scanning by the user and what type of font, font color, typography design guidelines, or font size will make the design more attractive.

Conclusion

Knowing about the basics of typography and the recent trends in design with typography can help you to create an excellent design system. The right use of typography can bring a lot of user satisfaction that can be a great success for your business.

Typography is an art and good typography can easily distinguish a professional design with an amateurish one. The selection of the right typography can stimulate the interest of the audience and motivate the audience to read the message that you want them to read. Typography is among the most vital and satisfying graphic design elements and if you know the fundamental rules of it, you can easily look like a professional.

It is essential to follow the typography principles rather than making unreadable texts, lack of kerning as well as stretched fonts. The choice of the typefaces and understanding of how the typeface work with the layout, color scheme, grid, etc will make the difference between an ordinary and a great design. There is a lot of jargon you can find in the realm of typography and here you will get simplified guidelines of the typography rules that may help you to improve the typography UX.

Learn the basics

Try to get your basics right and learn every little thing about typography to make your learning more effective. Each font face has got its vocabulary that you should try to learn to make your understanding clear. You should try to set apart some time to learn the art and make a thorough understanding.

Know font communication

It will not be wise for you to randomly select your fonts and choosing whatever you think look good may not yield the result. There is a psychology behind choosing a typeface and the fonts that you are going to use must connect to the users. For example, if you are working on a lawyer website, you should know that elaborate and colorful font may not fit here and it can be more appropriate for a kid’s birthday invitation.

The kerning

The kerning element

You must know about the kerning element in details and poor kerning can devastate a design. Kerning can produce texts that are arranged well and even by keeping the space between the characters proper. Kerning errors can be subtle and often unnoticeable in a long paragraph or sentences, however, a poor kerning on a logo or in a headline can ruin the whole design immediately.

Practice proper alignment of the font

In typography, the concept of alignment is very vital and in alignment, you have the option for left, right, center, and justified. Though most non-designers opt for center-aligned or justified, left alignment remains the easiest position for the eyes. Justified option for alignment can be a nightmare for the designers and you need to make sure to look out for ragged lines both in case of right and left alignment.

Size of the typeface

Size of the typeface

There are various types of typefaces and some can be wide and others can be fat, and still, there can be narrow and thin typeface. Words can take a different amount of space on a page depending on the choice of the typeface. The height of the character is termed as ‘x-height’ and the width of the character is termed as ‘set width’, and you should select similar ‘x-height’ and ‘set width’ while pairing different typefaces.

Leading

Leading

The vertical space between each typed line is known as leading and the name comes from metal typesetting where strips of leads used to separate the lines of type. For a legible body, the general rule for the leading value of anything between 1.25 to 1.5 times more than the size of the font.

Use of visual hierarchy is important

The use of typography hierarchy can emphasize the importance of a certain line of text in a typography UX Design. It can be a wonderful way to establish the order that you may want for your readers to get the required information from your design. It can be better done by guiding the eyes of the readers through the visual hierarchy and it can become easier for your audience to find valuable information easily with it.

Work with grids

Work with grids

It is critical for you to understand and to use the design grids as design grids can help you to utilize all the details of your design properly to create visual and logical harmony. Also, the design grid can help to make all elements cohesive and unified. Though you may not need to work with design grids in every project, it will helpful for you to understand it to decide when and where and how to use it.

Be smart with font pairing

Proper font combination can make your design layout very attractive and if you do use the font in combination in a good way, it can distract the readers, and also confuse the readers. It is always better to restrict font usage to a maximum of three, and these are the title, body, and subheading. When the text of your design is long, you can use one or two more typefaces.

Typography widows and orphans

Typography widows and orphans

You can further level up your design when you know how you can determine and get rid of the typographical widows and orphans. Typographical widows are the lines of text that form part of a paragraph and have made the way to the next column. Though orphans are similar, here is a small difference and it is that only a single word is left on its own.

Avoiding the widows and orphans in design that are centered is a very difficult proposition and these are almost inevitable. You need to know how to manage it properly with some proper techniques like modifying the line length by editing the text. The other way is to adjust the column size or the text box and allow the font to move around the windows and the orphans.

Do not stretch fonts

Do not stretch fonts

It is one of the most fundamental rules of typography design styles that are often overlooked by many designers. When creating a typeface, stretching them may take away the value and efficiency. Choose a tall and wide font face and make your text a bit taller or wider without distorting it.

Conclusion

Knowing as well as understanding the typography rules can help to improve the skills for every component for your design. Practicing repeatedly may hone your skills and can help you to master the guidelines easily. It will be possible for you to grasp all the rules only by applying the rules.

The font that a brand selects for its business logo is very important to emphasize the brand of a company and to identify with the products or services of a company. A well-selected font can put a lot of advantages for your logo and an inappropriate selection can undermine the trust and evoke nasty reactions. The role of typography in logos is very high and the types of font that you select among the wide availability can be very critical for the success of your business.

What are the popular fonts? 

There are a vast number of fonts, and a few popular fonts you can find here:

Serif fonts: It is a classical font that features small vertical lines at the end of each stroke and communicates reverence, comfort, reliability, and respect to tradition. The example of this font is Trajan, Times New Roman, Georgia Italic, and Baskerville.

Sans Serif fonts: It has no serif and it has a more modern look. It channels novelty, aspiration, and neatness and an example of the font is Franklin Gothic, Helvetica Bold, Myriad Italic, and Calibri.

Script fonts: Scripts fonts give a look of writing with a pen and it communicates creative thought, elegance, and tenderness. Examples of Script fonts are Edwardian Script, Bickham Script, and Lavanderia.

Modern fonts: It is a straight new-style font that stands for progress, decisiveness, elegance, and examples of the font are ITC Avant Cadre Extra Light, Futura.

Display fonts: These are typical fonts uncommon on logos and it expresses uniqueness, emotional richness, friendliness, and uniqueness. Examples of the font are Spaceage Round, Cooper, Giddyup, and Valencia.

Tips for choosing the best logo fonts: 

Try to keep it simple: It is easier to reproduce a logo across different products with a clean font. While making a typography logo design, you may have to reduce or enlarge it. You need to make sure that your logo looks attractive on different surfaces and fits perfectly whether it is a promotional material or a banner, etc.

Avoid trendy fonts: You should always try to avoid a super trendy typography style when you are trying to pick a logo font. It is because a trendy logo font can lose its appeal very quickly, and instead, you should opt for a font that can have longevity in the trend space. If you want to display a modern flair, you can pick a typeface having characteristics that you like without using the exact font.

Custom Design can be great: A logo designed with custom fonts can be completely yours and with a customized design, you will not any worry about the use of the logo by other brands. If you can find the right typography designer, it will be possible for you to get the right character set that represents the vision for your logo.

Research your competitors: Picking a logo font that looks like the logo of another company may be the last thing that you want and to avoid it you need to do a lot of homework. It is important for you to pick a font that is different from your competitors. You can have plenty of different opportunities for choosing something different even if you are using the same style.

Quality is of paramount importance: Selection of a high-quality font that can render crisply and sharply at any size can make your logo design brilliant. You should not try to settle with an old font when you are making your logo design. The font that you select for your logo should be appropriate for social media icons or a business card or a billboard, and it should be easy to read and understand.

Make it special: In case you can’t get a customized logo font, you should try to look for a typeface that has special characters to give a more personal flair to the lettering. You may try using the techniques like the filing letters or changing the design and strokes of a letter to customize the typeface for your logo. You can choose special elements that are available in the special character set for use in your logo.

Try the color and without color: A good logo font should have enough versatility to work well with the use of color design as well as without color. You can start lettering your logo in black once you have a typeface or two and further you can then move to the color option. If the single color logo is not attractive, you can try exploring other options until you find the right one.

Make the right emotional connection: Choosing the correct logo font is not about finding pretty lettering only; it should also establish an emotional connection with the users for your product, service or brand. You should think about the emotional connections that a preferred logo can provide to you. Look for the positive type of associations like the rounded lettering serifs with thin strokes, etc and avoid negative type associations like thick strokes or harsh strokes, etc.

Conclusion:

The purpose of Logo is to provide a visual representation of the brand of your company, and therefore a brilliant and unique design for the logo can produce an unforgettable impression in the minds of the users. Symbols can be a succinct and efficient way to communicate information about your business and to promote brand identity. A logo can be the most important investment for a business to develop a brand.

The logo is the face of a company and the first thing that a potential customer will notice. When choosing a logo font, you need to take a lot of time that can be lasting, visible and favorite to your customers. The logo font chosen should reflect your brand personality and should have something special that makes it yours.

Web typography is getting increasingly popular as it can offer endless creativity to the designers. With the availability of Google Fonts launched in 2010, it has become easier to use the free, open-source selection of the fonts and for digital designers, it has become an invaluable resource. All Google fonts are now freely available for personal and commercial use and the Google Fonts website helps to easily select and utilize among the wide range of fonts available.

After 2010 the web font directory of Google revamped in 2011 and 2016 brings easy accessibility for downloading the high quality of mobile and web typography. The legibility and readability of the fonts are exceptional and the use of the Google typography as your principal design element can keep you ahead of the latest design trends. You can satisfy the current creative landscape very comfortably by comparing all the styles and fonts available and selecting the right one for use.

Everyone uses Google Fonts and Google Font directory makes it easy to discover and explore the fonts. Graphic designers, researchers, UX designers, bloggers, web designers, developers, entrepreneurs, social media managers, artists, teachers, students, photographers, etc all use Google Fonts extensively. You can see the use of Google Fonts in posters, billboards, wedding invitation, books, presentation docks, websites, and many other places.

A staggering number of more than 17 trillion fonts served so far by Google which means on average downloading of each of the 960 fonts took place over 19 billion times. Also, as per mathematical calculation, each person on earth on average downloaded each font two to three times at least. Among various types of fonts available in the Google font Website, the most popular fonts are Open Sans, Lato, and Roboto.

Google makes collaboration with type foundries, type designers, and design community spread all over the world for making Google Fonts. With the help of these people and organizations, Google brings out a large number of excellent fonts that you see in Google Fonts. Google introduced the Google Font API and Google Font Directory, a free web service, and it allows the owners of the website to utilize other fonts in a convenient and easy way.

Web developers and authors can utilize @font-face CSS coding in order to utilize the Font Directory of Google and API and can access high-quality fonts. Google cares about Fonts a lot because of the Google Fonts API link of a website gives an opportunity for Google to undergo more data mining. Another important reason for Google caring about the Fonts is that Google wants to provide open-source web fonts to masses that can be easily accessible.

Google wants to make a faster and beautiful web that can make navigation a pleasure and provide an excellent user experience.  The top reasons for using Google Fonts are you have a wide choice, these are easy to implement on websites, the overall quality of fonts continue to improve, and the fonts are downloadable.

Top 15 Google fonts are listed bellow.

Anton

Anton

Dosis

Dosis

Karla

Karla

Lato

Lato

Lora

Lora

Montserrat

Montserrat

Muli

Muli

Noto Serif

Noto_Serif

Open Sans

Open_Sans

Oswald

Oswald

Oxygen

Oxygen

Playfair Display

Playfair Display

PT Sans

PT_Sans

Raleway

Raleway

Roboto

Roboto

Conclusion

You have the option to choose from a wide range of fonts from Google Fonts and can filter results by the font language, style, weight, and popularity.  If you want to search font from a font family, you have the option font also. You will get well-optimized fonts for interfaces, legible for paragraphs and UI optimized web fonts that can help you make a better website.