In modern website design, the choice of website background can be a key ingredient to build a great look. Website background can be useful to frame the content and can provide visual separation for the section of the site. The backgrounds can also set the right tone for a website and can influence the first impression of the users, and it can be a test for the UI/UX Designer skills.
The choice for the colors or the visuals for developing the background of a website should not be taken lightly. The type of selection that you make can make or break the ability to communicate the message of the site effectively. Here you can find some best practices that you should follow when selecting website backgrounds for your site.
Choice of the right image is very important
The right image can impact your audience immediately and it can set the right mood and can immediately communicate about what you do or what is your site is about. The choice of the image can show your location, your product and also about you. Large size for the background image can produce a first impression to your audience that can be either good or bad.
Therefore, you need to choose the image carefully and you may need to run a slideshow as you can not choose from one image only. With a large, beautiful image having excellent color, design, and patterns, you can make a brilliant tone for your website. Website background should always be considered as the overall branding strategy and it means that the video or the images you choose should be able to communicate the website’s messages effectively.
Make sure that the photo or image you choose has a lot of open space for putting your text. Something that is too cluttered can easily distract your visitors from the content and try to avoid overwhelming images for the site background.
Accessibility of the website is important
Website accessibility should never suffer, even if you are using an image or video background. You need to make sure that your choice for the background does not in any way take away the focus from the text content or make the legibility of the text difficult over the background. An acceptable contrast ratio must be applied to ensure that the text does not blend with the images and there is no compromise of the User Experience.
You may consider using an image editor to adjust the opacity and contrast of the photo for resolving the readability issue on a free website background. The selection of font size and the right font for the text is very important to make it distinctly visible in the image. The overall background needs to be adjusted to ensure that it does not interfere in any way with the ability of the users to read your content.
Choose the right resolution of the image
It is always helpful to use high-quality website backgrounds with the right technical specification of the images. It can be better to use background images that are oriented in the landscape rather than in portrait and fit most modern computer screens in widescreen format. You may crop the images down to your preferred size as per the specifications of the website builder.
The size of the mage that you choose is also very important and your background photo should be at least 1024×760 pixels that most computer screens support. You should aim for at least 1200 pixels wide image as uploading a low-resolution image can in blurry and pixilated visuals particularly in a larger screen. You can find the pixel size of the image I most photo editing programs and accordingly you should choose the correct one to choose a brilliant image.
Keep the things symmetrical
Symmetrical design always appeals to visitors for its beauty. Though the asymmetrical design is one of the recent design trends, you should always try with the symmetrical design pattern at the beginning. With the choice of asymmetrical design pattern with minimal background mages, you can bring a great look to the website, and it can be one of the great tests for an UX Designer.
Align background images with the focal point
The focal point on your website is important to help the visitors to reach the content of your website. You should use a hierarchy to help people towards something and the background image that you choose should align itself with the focal point.
Choose the right color palette and stay creative
The simple color palette may be very effective for your website background at all times, regardless of the branding of the elements that are present on the website. You should gladly choose any unconventional but brilliant idea when browsing through different sites on the internet and is different from your website design. Uniqueness is something that people love and appreciate always and you should never be afraid to accept and manifest it.
Whether you should tile or not tile?
When you use a background image, you should not tile it as a website that repeats a small photo again and again in the background look busy and jarring. You should instead use a high-quality image that can easily set to full width and can make the background look exquisite. A tiled background can work nicely with a subtle pattern like wallpaper and if you like this option, you can choose an image that tile seamlessly and don’t clash when set to repeat.
Video backgrounds are getting popular around the web as the internet speed is getting faster. Now, when you have a good video on your website, it can work seamlessly with your site. It can be tricky to find the right video, and if you have an image like this, it can be great as there can be some subtle motion in the background.An ambient and calm video can work best instead of a clumsy video that can be annoying or distracting. The calm videos can create the right ambiance and can evoke the right emotions of the users and is a great UX Design guide. You should try to choose a video that is not very long having a seamless loop both at the beginning and at the end.
The creation of great website background is gaining in importance as it can be the first point to create an impression on the mind of the users. The choice of the right image, correct color scheme, accessibility to the content of the website, display of video, etc are some key points that should be considered for creating a great background.