Appealing website design with excellent logo, typography, and color combination, may not appeal to the users effectively. In spite of making a crisp and innovative work, your website design may fail to make an emotional connection with the users. You may miss what your customers want from your User Experience design that you have made with so much care.
A business may need to dig deeper to understand the reason for the failure of the design to engage the customers with your website. The best design that can make value to the business and fulfill the business objectives may not only look stylish but can get into the minds of the valued customers effectively. Liking a design may not be a logical process; rather, it can be a psychological process that is based on emotional stimulation.
Emotions can be a very important factor to change the operation of the human brain. A negative emotional experience can make people tense and anxious as the thought process gets narrowed. A positive emotional experience, on the other hand, elicits a sense of security, safety, and pleasure. Here, you can find a few tips for an effective UX Design process, that throws light on human psychology and it can help the designers to make a brilliant and useful design.
When a design tells a story, customers start connecting with you more frequently
One way of designing a UX process is by incorporating boring and bland statistics and the other way is by telling a story. A story always engages the customers better by appealing to the empathetic side of human beings. A product may sell more by making a beautiful product design with bright colors and excellent text rather than simply giving the statistics of an increase in revenue.
You can display a video showing the success story on your homepage that can make an optimal engagement of the users. You can display the product design in the videos and can give a brief idea of the functionality of the products in a story form to make it more engaging.
Addition of social features can motivate the users to have an active interest in the products
We are part of society and love to make social interactions with other people. Social engagement releases dopamine, the hormone which releases during a pleasurable moment like eating chocolate or laughing. Today, social networking can help a person to become visible and to become the center of attraction without having any physical contact.
These changes in human psychology lead to the importance of change in UX Design guidelines, as it can no longer continue to remain the same to have the best user experience. It requires a rethinking of the design since the objects that a person will share with many people in social media should be able to glorify the image. When you include social sharing buttons like Instagram, Facebook, Twitter, it can help to improve the presentation of the brand image and also increase the excitement of people.
Mirror neurons mimic emotions that we see
There are special types of neurons in our body and these are mirror neurons that mimic different types of emotions that we see around us. When we see pictures of smiling faces, we also feel like smiling and it makes us happier. You need to make sure that the content that you post on your websites should reflect on what way you expect our customers to feel.
When you find the picture of a little sad boy or disabled persons begging for alms in a fundraising site, you can be easily motivated to donate in such sites. Here the act of smiling or act of begging can stimulate your emotions and you are empathetic to the cause. You need to choose those elements in your design that can mirror the emotions of how you like your customers to feel.
Recognize the role of time
As we always face the issue of time management, there is a time constant in our brain also. The time constants in our brain are very objective in each person, and each action of the brain can be tracked down to even milliseconds by the neuro scientists. It is very important to understand the time of the reactions of the users for making an excellent User Experience design.
You must make a product that is synchronized with the requirements of the internal time of the users in an excellent way, the result will improve. When you understand and use the time constant of human perception, you can make the design of your products more responsively. The best way to make effective use of time is to put the necessary information right under the nose of the users.
The users normally have 100 seconds to complete the processing of information and to make a decision. When the end is in sight to the users, the users take decisions faster. You can help to improve the time management of the users by including a status bar that can help the users understand the status of where they are in a multi-step process in your site.
Visual cues can communicate value effectively
Both explicit and implicit visual or directional cues can draw the attention of the users in a very subtle way to the important areas of your site. It can increase the interaction of the users with the products on your website more effortlessly. Images, layouts, colors, etc are not for decoration purposes only; they can set up your website in a more effective way.
When you use this powerful tactic of visual cues, the well-crafted content will get more acceptability and there can be more conversions. For an UX Design beginner who is trying to set up the design for a website, it can be a useful guideline. While image or symbol can be excellent explicit visual clues, color is an implicit visual clue that can essentially draw the user’s attention. Make sure periodically that your online content is stunning visually and if necessary make suitable changes to incorporate visual clues.
An UX Design focused on enhancing the emotional engagement of the users can make an impact to improve customer perception about your brand. Focusing only on making a good design may not ultimately improve the conversions and you should design your products that stimulate the emotional aspects of the customers also. If you know the time frame of the users and use visual cues, social features, and weave a good story, the user journey will be pleasurable and more conversions will be there.