There are many fonts available for a creative to make the right choice. However, picking the right typeface may not depend on your gut feeling alone. That is to say, making the right choice will depend on the principles of typography and choice of the correct style.
How can you ensure that you going the right way about choosing the correct type? There are many factors that you need to consider to make a good selection. Find a few useful tips here that can guide you to make the correct choice of the typography.
Find the purpose of your design
The choice of correct font will depend on the purpose of your design. Moreover, the choice of the right type should align itself with the language that customers speak. The choice of your typography should represent the style that your customers expect.
Try to choose a font that makes your design evokes the emotions of the audience. In other words, your design should focus on increasing the attention of your customers. You should always consider the functions of the font and also the context for which you can.
How you should choose the right typefaces
Use some simple rules and make a great design with the selection of the right typeface. Once you are familiar with the different types of typefaces and where to use you can make a great design. In the following section, you can find some tips that can help you to understand and choose the correct typeface.
Select safe typefaces
There are many good fonts that you can get for use on special occasions for making a good design. However, in most cases of your design, you should choose clean and safe typefaces. It is always better to choose a typeface that is clear and legible.
If a typeface is not legible and clear, it can distract the audience from the goal of the design. Because it takes users only 4 seconds to make meaning and if it is not good they will disregard it. Some safe sans-serif typefaces are Arial, Tahoma, Lucida Grande, Impact, Helvetica and Verdana, and you can use it safely.
Families of Type
The five classifications of typefaces follow similar rules like the Pareto chart. That is to say, 80% of the writing and content today only use 20% of the fonts amiable. However, it is not complete but it can help move for making great typography in web design.
Geometric sans-serif: It is a combination of three groups and these are Geometric, Grotesk, and Realist. However, there are many things in common between them and you can group these in one. This family of sans serif typeface work on a strict geometric shape and the letters are usually uniform.
Geometric typefaces are modern, objective, clear and universal and the focus is on “less is more” aesthetic. On the other hand, it is cold, boring and impersonal and depends on your use to make it look good.
Humanist Sans-Serif: These typefacesare modern, clean andit originates from handwriting and can be very good for use or typography UX. The design of these typefaces is as simple as possible and it involves the use of thinner stroke lengths. These are human, emphatic and clear and examples are Gill Sans, Myriad, Frutiger, Verdana, Optima.
Old style Serif: It has little contrast between thin and thick and curved letterforms, and it tends to tilt to left. Often the typefaces fall under classic, readable, and traditional forms and examples are Jenson, Palatino, Bembo, and Garamond.
Transitional and modern Serifs: These arestylish, strong and dynamic, and these typefaces can be too ornate and prominent, and heavy. Examples of transitional typefaces are Times New Roman and Baskerville and for Modern Serifs, the examples are Didot and Bodoni.
Slab Serifs: At present, it is a very popular form of typeface and has a similar stroke to sans faces. However, it has solid rectangular shoes at the end. Slab Serifs convey specific associations like the thinker or a tough guy pr a buy, or nerd, etc.
It can look as urban or rural and it will depend on the choice of its use in the right places. Examples of this type of fonts are Rockwell, Clarendon, Graph, Courier, Archer, and Lubalin.
Why use proper contrast for the selection of two fonts?
Generally, you need to use only one typeface to make a good typography style. However, on certain occasions, you may have to use many typefaces to make the design stand out. During your choice for multiple typefaces, you should use a large contrast to make a difference in your design.
Some typefaces can work in tandem quite nicely. There is a good rule of thumb for their use in your design. The rules can help you determine if the two typefaces can look good when paired together.
There can be different cases of combinations of the fonts:
- Firstly, if the two have similar stroke lengths or x-height.
- Secondly, if the two are from the same period.
- Thirdly, if the two are from the same designer.
A quick guide for best font selection
Here, you can find some simple and important steps that can help you to choose the best font.
Tradition Serif or Modern Sans Serif
The four basic fonts that you can use for your design are serif, sans serifs, scrip, and decorative fonts. The basic difference among the fonts is whether the fonts are serif or sans serif. Serif fonts can be best for use to represent tradition, and the sans serif fonts are for a modern look.
To make the process of design simpler, the designer should decide the choice of correct font. The first thing to decide is what you like to convey, whether a traditional value or a modern look.
When you like to go further deep into design, check the legibility of fonts among the options available. Make sure that all readers can read the letters very easily and also they can identify it against other letters.
As already pointed earlier, the use of contrast of fonts create an optimum visual impact, and make a good design. Use sans serif for header and serif font for the body text to get the best effect of typography inspiration. It is because the serif fonts can make it easy to read the body copy.
What is the message you are trying to convey and what audience you are aiming at are a few questions you should ask. Also, you should know what type of business that the font represents is. When you get an answer to these questions, it can provide you the base for choosing the best font.
The most crucial concept of making a good user interface design is typography. If you can master the use of the correct type, you will be able to become a master designer. The best way will be to clear the basics of typography and practice to get full command.