Base Font Size:PX


How to Convert PX to REM

Converting a px value to rem, you have to declare body font size.

body {font-size: 16px}
Then, apply the bellow formula or manually compute it.
EM to PX Formula:
rem = px / body font size

PX to REM Table

Commonly used px to rem sizes are listed here. This is based on base font-size is 16px. You can also try the above converter.

10px 0.625rem
11px 0.6875rem
12px 0.75rem
13px 0.8125rem
14px 0.875rem
15px 0.9375rem
16px 1rem
17px 1.0625rem
18px 1.125rem
19px 1.1875rem
20px 1.25rem
21px 1.3125rem
22px 1.375rem
23px 1.4375rem
24px 1.5rem
25px 1.5625rem
26px 1.625rem
27px 1.6875rem
28px 1.75rem
29px 1.8125rem
30px 1.875rem
31px 1.9375rem
32px 2rem
33px 2.0625rem
34px 2.125rem
35px 2.1875rem
36px 2.25rem
37px 2.3125rem
38px 2.375rem
39px 2.4375rem
40px 2.5rem
41px 2.5625rem
42px 2.625rem
43px 2.6875rem
44px 2.75rem
45px 2.8125rem
46px 2.875rem
47px 2.9375rem
48px 3rem
49px 3.0625rem
50px 3.125rem
51px 3.1875rem
52px 3.25rem
53px 3.3125rem
54px 3.375rem
55px 3.4375rem
56px 3.5rem
57px 3.5625rem
58px 3.625rem
59px 3.6875rem
60px 3.75rem
61px 3.8125rem
62px 3.875rem
63px 3.9375rem
64px 4rem

There are many fonts available for a creative to make the right choice. However, picking the right typeface may not depend on your gut feeling alone. That is to say, making the right choice will depend on the principles of typography and choice of the correct style.

How can you ensure that you going the right way about choosing the correct type? There are many factors that you need to consider to make a good selection. Find a few useful tips here that can guide you to make the correct choice of the typography.

Find the purpose of your design

The choice of correct font will depend on the purpose of your design. Moreover, the choice of the right type should align itself with the language that customers speak. The choice of your typography should represent the style that your customers expect.

Try to choose a font that makes your design evokes the emotions of the audience. In other words, your design should focus on increasing the attention of your customers. You should always consider the functions of the font and also the context for which you can.

How you should choose the right typefaces

Use some simple rules and make a great design with the selection of the right typeface. Once you are familiar with the different types of typefaces and where to use you can make a great design. In the following section, you can find some tips that can help you to understand and choose the correct typeface.

Select safe typefaces

There are many good fonts that you can get for use on special occasions for making a good design. However, in most cases of your design, you should choose clean and safe typefaces. It is always better to choose a typeface that is clear and legible.

If a typeface is not legible and clear, it can distract the audience from the goal of the design. Because it takes users only 4 seconds to make meaning and if it is not good they will disregard it. Some safe sans-serif typefaces are Arial, Tahoma, Lucida Grande, Impact, Helvetica and Verdana, and you can use it safely.

Families of Type

The five classifications of typefaces follow similar rules like the Pareto chart. That is to say, 80% of the writing and content today only use 20% of the fonts amiable. However, it is not complete but it can help move for making great typography in web design.

Geometric sans-serif: It is a combination of three groups and these are Geometric, Grotesk, and Realist. However, there are many things in common between them and you can group these in one. This family of sans serif typeface work on a strict geometric shape and the letters are usually uniform. 

Geometric typefaces are modern, objective, clear and universal and the focus is on “less is more” aesthetic. On the other hand, it is cold, boring and impersonal and depends on your use to make it look good.

Humanist Sans-Serif: These typefacesare modern, clean andit originates from handwriting and can be very good for use or typography UX. The design of these typefaces is as simple as possible and it involves the use of thinner stroke lengths. These are human, emphatic and clear and examples are Gill Sans, Myriad, Frutiger, Verdana, Optima.

Old style Serif: It has little contrast between thin and thick and curved letterforms, and it tends to tilt to left. Often the typefaces fall under classic, readable, and traditional forms and examples are Jenson, Palatino, Bembo, and Garamond.

Transitional and modern Serifs: These arestylish, strong and dynamic, and these typefaces can be too ornate and prominent, and heavy. Examples of transitional typefaces are Times New Roman and Baskerville and for Modern Serifs, the examples are Didot and Bodoni.

Slab Serifs: At present, it is a very popular form of typeface and has a similar stroke to sans faces. However, it has solid rectangular shoes at the end. Slab Serifs convey specific associations like the thinker or a tough guy pr a buy, or nerd, etc.

It can look as urban or rural and it will depend on the choice of its use in the right places. Examples of this type of fonts are Rockwell, Clarendon, Graph, Courier, Archer, and Lubalin.

Why use proper contrast for the selection of two fonts?

Generally, you need to use only one typeface to make a good typography style. However, on certain occasions, you may have to use many typefaces to make the design stand out. During your choice for multiple typefaces, you should use a large contrast to make a difference in your design.

Some typefaces can work in tandem quite nicely. There is a good rule of thumb for their use in your design. The rules can help you determine if the two typefaces can look good when paired together.

There can be different cases of combinations of the fonts:

  • Firstly, if the two have similar stroke lengths or x-height.
  • Secondly, if the two are from the same period.
  • Thirdly, if the two are from the same designer.

A quick guide for best font selection

Here, you can find some simple and important steps that can help you to choose the best font.

Tradition Serif or Modern Sans Serif

The four basic fonts that you can use for your design are serif, sans serifs, scrip, and decorative fonts. The basic difference among the fonts is whether the fonts are serif or sans serif. Serif fonts can be best for use to represent tradition, and the sans serif fonts are for a modern look.

To make the process of design simpler, the designer should decide the choice of correct font. The first thing to decide is what you like to convey, whether a traditional value or a modern look.


When you like to go further deep into design, check the legibility of fonts among the options available. Make sure that all readers can read the letters very easily and also they can identify it against other letters.


As already pointed earlier, the use of contrast of fonts create an optimum visual impact, and make a good design. Use sans serif for header and serif font for the body text to get the best effect of typography inspiration. It is because the serif fonts can make it easy to read the body copy.


What is the message you are trying to convey and what audience you are aiming at are a few questions you should ask. Also, you should know what type of business that the font represents is. When you get an answer to these questions, it can provide you the base for choosing the best font.


The most crucial concept of making a good user interface design is typography. If you can master the use of the correct type, you will be able to become a master designer. The best way will be to clear the basics of typography and practice to get full command.

The wise use of colors can improve the recognition of your brand to a large extent. Colors do carry a secret meaning and influence on the minds of customers that can be positive or negative. Marketers should know the psychology of color and color effect on marketing and advertising to use it wisely.

As per experts, color can make a brand and researches reveal that successful companies choose the color according to their business. For example, Nokia, Samsung, etc chose blue as the main color that represents trust and security. On the other hand, Coca-Cola, H&M, Toshiba, etc chose red and Sony, Puma Mercedes, etc chose black.

Some companies chose a green color that represents health and nature. Therefore, you must pick up the right color for your firm depending on your field of expertise. Every small use of color is vital and it can influence the success of your company.

The choice of an ideal color palette is part science, part testing, and part aesthetic. You can find here the reasons for the importance of color in marketing and advertising.

Gender-neutral colors

Why color is important for marketing and advertising?

Color produces a feeling and words cannot replicate this feeling truly. This is the reason why color communicates with the users at an emotional level and can be effective at persuasion. The color of a product can change the feel of a product and may make the product look fresher.

Color can even make the look of medicines look very pleasant. Drug companies often select colors like blue, yellow, red, etc to produce unique feelings. Consumers can associate the color of the drugs with the specific effects it can produce.

Most buyers say that color is the primary reason for choosing a product for buying. Moreover, there a lot of buying decisions based on an impulse where color creates a big influence. As per research data, the color design of a website contributes more to get a positive response from prospects.

How you can communicate with buyers through colors?

The true challenge for using color successfully for promoting your brand lies in making use of color psychology wisely. When you know the true meaning of the color wheel, you can speak to buyers in a better way. Knowing the basics of color psychology is the entry door to the vast world of color science.

To illustrate, for impulse buyers, choice of red, black, royal blue and orange can be great. Besides, teal and navy blue can be a good choice for bargain hunters. Also, for traditional shoppers, sky blue, pink, etc can make a lot of sense to use for the softness it carries.

Likewise, for a product package, brown may not be a great choice as it stands for old and overripe feeling. Therefore, you can make out easily the value of color psychology, and how it can influence consumers. It is not about the emotions only, but it can meet the needs of a customer very well also.

At the end of the day, our biological programming decides our expectations and we like or dislike as per this. For example, for a fruit brad red color is good as fruits that are bright and red are fresh. It is a very good way to use color as per nature’s rules and you can get a good result when you do it.

Besides, it is not always obvious or logical the ways the color influences us. How we associate with color can depend to a large extent on our cultural background. Also, our taste and personal background can be critical factors for choosing a color.

How color can impact advertising and marketing?

Each color associates itself with emotions and here you can find a list of few colors and its association.


Red is a hot and vibrant color and it grabs attention in several ways. It can indicate passion, anger, high energy, warfare, fire, etc. Also, the red color is very suitable to express the feeling of warmth, confidence, and love. Besides, red color meaning can be very sexy and can be suitable to use on landing pages of dating sites.


If you are looking for a masculine color, the blue color can be your best choice. However, the blue color can associate with a few other emotions also. These are stability, peace, relaxation, calmness, silence, etc. Also, it can represent sadness and relaxation.

It is a very popular color for banks as it can communicate stability and authority. It is the value that consumers expect for all their financial activities. It can be also good to use in a yoga studio, to convey a sense of peace to the visitors.


It is a very cheerful and friendly color and it has few traits in common with the red color. The things that you can find in common with red are high energy and warmth. There are other associations too like youth, vitality, humor, affordability, and seasonal changes. 

It can be great to use an orange color to attract kids for an energetic display of things. For a beauty brand, it can be a great choice for attracting everybody.


Customers normally associate the yellow color with affordability and optimism. Since it is both light and bold it becomes more attractive. Yellow color associates with energy, danger, happiness, warmth, playfulness, youth and cheerfulness.


Green is a cool color and it can be best for the calm, professional and mature brand. Moreover, green is very good for lowering the blood pressure and heart rate for the viewers. It associates with health, finance, environment, growth, good luck, harmony, wealth, balance, etc.

It reminds people of the recycling logo and it can be good for brands for advertising eco-friendly or organic products. The renewing and soothing experience that it provides can be suitable for spa and recreational facilities.


White is fresh color and can represent new beginning and peace treaties. It can associate with purity, cleanliness, simplicity, blankness, peace, youth, honor, coldness, etc. As a very cold color, it is a great choice for an ice cream vendor cart and it represents relief on a hot day.


Though black color means the absence of any color, it can be a very bold and powerful color. A few associations that it makes are power, luxury, formality, mystique, elegance, control, darkness, etc. It is both modern and cool color and it can also be creepy if you want it that way.

In particular for some brands, like the candles or incense stick, it can be perfect. Since it represents power, it can be a good choice for use in a gym that inspires the members to become stronger.


It is a mysterious, mystic and sensual color and we can often see this color in nature. The common association that purple color makes is luxury, royalty, magic, and wealth. Besides, it also associates with intrigue, imagination, honor, and spirituality.

It will depend on a brand on how to use it and where to use it. For example, a purple brochure can play the thoughts of luxury and wealth quite well


Pink color can be more suitable for girls and blue can be for boys. It has a strong gender association and for marketing and advertising, it can associate with many things. It can be fun, sweet, girly, upbeat, delicate, romantic,

It can be a very suitable color for bakeries as it is sweet just like the items the bakery shops are selling. For feminine brands, it can be a suitable color.


You can trust the brown color and brown remains with you for years and will stay with you in the future also. For courier service, brown can be the best package color and it conveys that your items will reach your home safely. It can associate with earthy, reliable, masculine, old-fashioned, dependable, natural and warm attributes.

However, it can also generate a feeling of dirtiness and cannot be a great choice for hotels. But for a store that deals with gardening items, it can be a great color.


It stands for practicability and professionalism, and even if it is boring to some, it can be great to associate with many feelings. It can associate with professional, natural, formal, efficient, and corporate feelings, Gray can also represent that you are different from many other colors like blue and pink.

How the meaning of color can vary with culture?

When you are choosing a color scheme to get a typical color meaning, you need to notice who your target audience is. Many colors have a strong association with some cultures ad it can vary within the same country from one region to another.

Therefore, understanding what type of color is preferred by your target audience in whichcircumstances is crucial for choosing the right color.

For example, the yellow color may be associated with mourning and death whereas, in Japan, it may denote courage. At the same time, yellow can sacred color in the Middle East whereas in China it can have vulgar connotations. Also, yellow can be a symbol of royalty in many parts of Europe and it can vary in other countries too.

You need to make a research about your target audience for designing the marketing and advertising materials. It is essential to understand the cultural association of any color before making a design. If you are using a color scheme that does not match the expectation of the audience, it will be of no use.

What can be the best color for a call to action?

Though red can be a very good choice for the CTA, the optimal choice for a button color will depend on the context. The context makes the most important contribution to buying decisions. Therefore, the choice for the optimal color for CTA will depend on specific brand and product and overall design.

Sometimes buyers visit your site with thorough research and with a calm mind. In such cases, the use of green color in a call to action button may be good. Your call to action button should also be easy to see and it should be able to complement the overall design.

Moreover call to action buttons should be big, simple and clean, and it should come with a plain background.

As per color psychology and the market research, red, green, orange and yellow can be very good for a call to action buttons. Your ultimate objective is to provide satisfaction to the buyers and provide a sense of happiness and feeling of warmth.

How you can verify the marketing strategy for color

While knowing the color psychology can help you to make informed decisions for your marketing and advertising campaign, testing can be the real way to estimate its success. You make A/B testing or split tests to decide which color palette you should choose. The testing can provide the necessary confidence to you to implement the correct color choice and make your design more meaningful and effective.

Colors can be excellent to announce the marketing message

Once you understand the meaning of color, it will be easier for you to reach your audience with the branding message. Moreover, it is not enough to choose a color impulsively based on your linking only. The strategic choice of color is more important as people are visiting your site with a specific cultural background.


In conclusion, you must understand the psychology of color for making a suitable decision for use in marketing and advertising design. Also, you need to understand how different cultures have different choices for accepting colors for a design. Once you understand the basics of color, it can be easier for you to make a good choice.

A correct attempt to using your typography design system may make the use of the digital interface of your website more appealing and meaningful. Typography remains a very important aspect of the whole design system to become more efficient and effective with its proper use early on. The typography UX Design may be the foundational components that you will like to get to work harmoniously with the other UI controls and icons.

It can be the most important aspect of the design system and if established early, you can effectively communicate to the users through type. It can account for around 85% to 90% of the screen space and when designed and used properly it can become the most beautiful interface. The line heights that you choose can even influence the other structural elements like the grids and the spacing.

Characteristics of Typography:

Size and space are the two inherent concepts of typography and these are dependent on each other. While trying to make a good design system both the developers and the designers need to work closely especially for setting the typography. There are two characteristics of typography and these are inherent characteristics and contextual characteristics.

The inherent characteristics are guided by typography principles and rules and it does not change on the context basis. It includes typeface, weight, size, letter-spacing, and line-height and the use of the correct design principles is very essential to get the best result. The contextual characteristics include the color and the spacing and it can change based on the usage and goals of the typography in the interface.



Though a brand may have a default typeface that should be used, be cases when you should choose new fonts that make your brand more digitally friendly. The choice of the correct typefaces may be very crucial to develop the identity of your brand. You may work with the brand team if yours and try to adhere to the corporate identity for the brand while specifying the fonts.

Choice of the fonts

Choice of the fonts

While choosing a font, you may have to choose one font or a pair of fonts and ensure that the fonts work together. Fonts that you use will be governed by the guidelines of corporate identity and therefore, you should consult with the brand team while deciding the use of the fonts.

Size and scale

Size and scale

The typography scale can make all the typography sizes relative to each other. It can create consistency in the sizing of all elements and the visual type scale can turn the balancing act of typography into a set ratio. When you use a type scale you can fulfill the expectation of the users by giving the command about the communication.

The concept of a modular scale can apply to typography though it is not a guarantee. A modular scale is very often used when you refer to a typography scale rather than spacing. However, good type-application still depends and relies on the application of the aesthetic sense of the designers for typography UI, to the overall layout.

When you press the dropdown menu of Microsoft Word or Adobe software, etc you will find the pattern 6,8, 9, 10, 11, 12, 14, 16, 18, 24, 30, etc. The question that arises here why it follows this sequence like 24, not 22, and for this, the answer remains that it follows a typographic scale. A typography scale is based on the idea of a musical scale that finds the font sizes that may work in harmony with one another.

A typography scale ends up shrinking and growing exponentially like a musical scale. It will start with the base size and further the base size will get multiplied by the scale. Next, the best size will be multiplied by the scale squared and so on.

Font size naming

Picking your font sizes and assigning headings to them like the h1 or h2 may not be enough. It is because in HTML coding, the heading tags ranging from h1 to h6 may give semantic hierarchy for SEO and these do not represent the text size. An h2 title may be used with a particular size in a card and may represent a different size on an article page, though both these can represent the same hierarchy but different sizes.

The paragraphs also need representation at different sizes and normally three different sizes are used. These are a regular size for a paragraph, larger size for lead or introductory paragraph, and a smaller size for the footnotes. You can consider using the token names like the text-small or the text-medium or even the text large.

Fonts Weight


The weight of a font refers to the thickness of a character related to the height of the character. There can be many weights of a typeface that can be ultra-light or extra-bold or black. Though four or six weights can be seen and not uncommon, there can be few typefaces that have a dozen weights.

In the case of CSS, you may specify font weights that are other than normal and also bold by using the numeric font-weight values. Typically for headings and titles, heavier font weights are used for the titles and the headings and paragraphs, lighter font weights are used. You should be careful about using light font weights when you choose it for smaller texts, and for having a more polished typography system, chose font weights for different heading sizes that compliment the overall hierarchy of the type.

Line length

Line length

Line length can be defined as the distance between the right and the left edges of a text block. It is a common problem with overly long line sizes but these can be corrected easily. There can be a big difference in the professionalism and the legibility of the layout with the shorter lines.

The shorter lines are always comfortable to read than the long lines and as the line length increases, it becomes difficult for your eyes to travel from one end to the other. When line lengths are too short the text may become disjointed, and when too long, the content may lose rhythm. The recommended line length for a digital text may be between 50 to 75 characters on a particular line.

Line height

Line height

Line height is measured normally as a percentage of the font size and a line spacing of 1.3 to 1.5 times may be idle for readability and the figure may go up to 2 times. The design and the size of the font decide the line-height and a line-height of around 1.5 times of the font size may be a good place to start from an 8 point grid system having 1.5 line-height may work well and a line-height of 8 with the base font size 16 can fit perfectly.


It refers to the spacing between the letters and tracking and kerning are also commonly used term for it. The term letter-spacing gets used when working with the digital type on the web. Though very few web designers are there that use letter-spacing while working on the web, some small changes in the letter spacing can make an enormous effect.


The letters that are written in the uppercase form are called majuscule or capital letters and the letters in the lowercase form are called minuscule or small letters. As per the historians, the use of uppercase or majuscule occurred first and all the alphabets were used in large majuscule letters initially. Lowercase letters are being used in present times for special purposes like the capitalizations of proper nouns or the first letter of a sentence.

You should consider a few factors before choosing to use the letter case for getting the best effect. The factors are what will be easier for scanning by the user and what type of font, font color, typography design guidelines, or font size will make the design more attractive.


Knowing about the basics of typography and the recent trends in design with typography can help you to create an excellent design system. The right use of typography can bring a lot of user satisfaction that can be a great success for your business.

Typography is an art and good typography can easily distinguish a professional design with an amateurish one. The selection of the right typography can stimulate the interest of the audience and motivate the audience to read the message that you want them to read. Typography is among the most vital and satisfying graphic design elements and if you know the fundamental rules of it, you can easily look like a professional.

It is essential to follow the typography principles rather than making unreadable texts, lack of kerning as well as stretched fonts. The choice of the typefaces and understanding of how the typeface work with the layout, color scheme, grid, etc will make the difference between an ordinary and a great design. There is a lot of jargon you can find in the realm of typography and here you will get simplified guidelines of the typography rules that may help you to improve the typography UX.

Learn the basics

Try to get your basics right and learn every little thing about typography to make your learning more effective. Each font face has got its vocabulary that you should try to learn to make your understanding clear. You should try to set apart some time to learn the art and make a thorough understanding.

Know font communication

It will not be wise for you to randomly select your fonts and choosing whatever you think look good may not yield the result. There is a psychology behind choosing a typeface and the fonts that you are going to use must connect to the users. For example, if you are working on a lawyer website, you should know that elaborate and colorful font may not fit here and it can be more appropriate for a kid’s birthday invitation.

The kerning

The kerning element

You must know about the kerning element in details and poor kerning can devastate a design. Kerning can produce texts that are arranged well and even by keeping the space between the characters proper. Kerning errors can be subtle and often unnoticeable in a long paragraph or sentences, however, a poor kerning on a logo or in a headline can ruin the whole design immediately.

Practice proper alignment of the font

In typography, the concept of alignment is very vital and in alignment, you have the option for left, right, center, and justified. Though most non-designers opt for center-aligned or justified, left alignment remains the easiest position for the eyes. Justified option for alignment can be a nightmare for the designers and you need to make sure to look out for ragged lines both in case of right and left alignment.

Size of the typeface

Size of the typeface

There are various types of typefaces and some can be wide and others can be fat, and still, there can be narrow and thin typeface. Words can take a different amount of space on a page depending on the choice of the typeface. The height of the character is termed as ‘x-height’ and the width of the character is termed as ‘set width’, and you should select similar ‘x-height’ and ‘set width’ while pairing different typefaces.



The vertical space between each typed line is known as leading and the name comes from metal typesetting where strips of leads used to separate the lines of type. For a legible body, the general rule for the leading value of anything between 1.25 to 1.5 times more than the size of the font.

Use of visual hierarchy is important

The use of typography hierarchy can emphasize the importance of a certain line of text in a typography UX Design. It can be a wonderful way to establish the order that you may want for your readers to get the required information from your design. It can be better done by guiding the eyes of the readers through the visual hierarchy and it can become easier for your audience to find valuable information easily with it.

Work with grids

Work with grids

It is critical for you to understand and to use the design grids as design grids can help you to utilize all the details of your design properly to create visual and logical harmony. Also, the design grid can help to make all elements cohesive and unified. Though you may not need to work with design grids in every project, it will helpful for you to understand it to decide when and where and how to use it.

Be smart with font pairing

Proper font combination can make your design layout very attractive and if you do use the font in combination in a good way, it can distract the readers, and also confuse the readers. It is always better to restrict font usage to a maximum of three, and these are the title, body, and subheading. When the text of your design is long, you can use one or two more typefaces.

Typography widows and orphans

Typography widows and orphans

You can further level up your design when you know how you can determine and get rid of the typographical widows and orphans. Typographical widows are the lines of text that form part of a paragraph and have made the way to the next column. Though orphans are similar, here is a small difference and it is that only a single word is left on its own.

Avoiding the widows and orphans in design that are centered is a very difficult proposition and these are almost inevitable. You need to know how to manage it properly with some proper techniques like modifying the line length by editing the text. The other way is to adjust the column size or the text box and allow the font to move around the windows and the orphans.

Do not stretch fonts

Do not stretch fonts

It is one of the most fundamental rules of typography design styles that are often overlooked by many designers. When creating a typeface, stretching them may take away the value and efficiency. Choose a tall and wide font face and make your text a bit taller or wider without distorting it.


Knowing as well as understanding the typography rules can help to improve the skills for every component for your design. Practicing repeatedly may hone your skills and can help you to master the guidelines easily. It will be possible for you to grasp all the rules only by applying the rules.

Color is the greatest gift of nature and you can feel the sensation of the color when the light enters the eyes. The light waves enter the eyes and focus on the retina by the lens of the eyes when a photo chemical reaction starts. It results in an impulse that transmits along the optic nerve to the concerned receptor of the brain.

The color that the brain observes, perceives, or experiences is dependent on a particular or combination of wavelengths of the light source. The Hue is the common name of the color, value is the lightness or darkness, or tone and shade of the hue and chroma is the depth of the color like dullness, brightness, etc. A web designer can bring all emotions like happiness, sadness, etc with the association of correct colors and produce a brilliant UX Design.

Perception of colors

The perception of the light and color occurs when the light starts focusing on the retina and initiates a photo-chemical reaction on the retina. There are two distinct types of nerve cells called cones and rods on the retina. Cones are the nerve cells that convey the sensation of the color to the brain and respond to bright daylight or strong artificial light.

Rods are the nerve cells that become more prolific when retina moves forward towards the lens of the eye. Rods will come into action during the evening when the illumination is low or there is little light. While rods are responsible for night vision, cones are responsible for day vision or vision with artificial light and cones respond to three main colors that are red, blue and yellow.

It is important to have a clear understanding of the vast subject of color for an UX Designer to make an impressive design. Before stepping on the greater details of the color wheel, it is essential to understand the basics of color and color theory. First of all, you need to understand the primary, secondary and tertiary colors discussed here in the following paragraphs.

Primary colors

Primary colors

Primary colors remain the building block of all colors that are present on the spectrum. There can be a slight change in the primary color combination depending on the application (for example for textile dyes the primary color combination may be different from TV primary color). However, the traditional primary colors used in art and color theory remain red, yellow and blue.

Secondary colors

Secondary colors

Secondary colors are obtained by mixing or adding the primary color and when you add equal parts of primary colors different secondary colors can be there. Knowledge of additive color mixing of primary colors can help to understand the subtractive color mixing. You can find a green color by combining yellow and blue, orange by combining yellow and red, and purple by combining blue and red.

Tertiary colors

Tertiary color

Tertiary colors can be produced by mixing the primary and the secondary colors that can open up various other shades of a particular color. The six major types of tertiary colors are vermilion (orange plus red), magenta (red plus purple), violet (purple plus blue), teal (blue plus green), chartreuse (green plus yellow) and amber (yellow and orange). When an UX Design engineer can grasp the concept of the color combinations, a brilliant design is possible that can bring the best User Experience.


The world of color is vast and fascinating and has many hidden depths that are yet to be discovered. The understanding of the primary, secondary and tertiary colors can create various exciting forms of expression and can be immensely helpful to make brilliant user experience design. Appropriate use of the colors can be very important to influence the mood of the user and to increase traffic.

Interaction design facilitates the interaction of the users with digital products like the websites or the apps. The interaction may sometimes involve only the design itself, while at other times it may include related elements like aesthetics, space, sound, etc. The purpose of good interaction design is to create a great User Experience by making it easy to use with simple operations.

What are the five dimensions of interaction design?

The five dimensions of interaction design remains a very useful model to understand the interaction design involvements. Gillian Crampton Smith first introduced the idea of the interaction design and he came up with four dimensions of interaction design language. Kevin Silver added the fifth dimension in the interaction design behavior later and made the model of interaction design complete.

Words: Words used in design interaction should be meaningful and simple to understand as it covers the direct communication with the users. It can happen when a clear and concise and useful message is available to the users.

Visual Presentation: The visual elements include UI Design elements like typography, images, icons, and it can very well supplement the communication with words.

Physical space or objects: The physical objects or space usually refer to the actual environment or the device that users interact with. It can be a laptop or a tablet or a smartphone and the environment may vary as it will depend on where the user is.

Time: It is adimension that measures the length of the interactions that users spent on interaction with any type of interface that may be through words or animations, etc.

Behavior: The last dimension refers to the behavior of the user interaction with the products. Programmers can create a better interaction for the users by studying the interaction of the users.

The role of an interaction designer

The role of an interaction designer

An interaction design engineer creates the design strategy for the interactions between the users and the product and the services. The work includes defining interactions, creation of the prototypes, and tracking of the prevailing design trends that may affect or benefit the users. The interaction designer has several key roles that you can find in the following paragraphs:

An interaction designer thinks like a philosopher: Interaction designers assume the role of a philosopher and keeps a lot of questions in mind while creating interactions for design. The categories of questions that are important to consider are defining how users can interact with the interface, giving clues to the users about behaviors before starting any interaction. Moreover, anticipating and mitigating errors, considering system feedback and the response time, strategic thinking about the elements and simplification for learnability are other important things for interaction designers.

Define design strategy: Another important role of an Interaction designer is to define the design strategy as per the agreed goals for the service or product. The interaction designer conducts user research to get the strategy right as the research can tell about the goals of the users using the product. The information gathered when combined with the listed usability can deliver a suitable interaction strategy.

Wireframes and prototypes: Prototypes and wireframes are very important concepts for developing a digital product. It is one of the most important jobs to create wireframes and prototypes for most interaction designers. Wireframes and Prototypes can help interaction designers present the strategy that can reflect the intuitive thinking even without any help of the programmers.

Principles for Interaction design

Principles for Interaction design

For designers those are creating very complex interactions between the users, products, and devices, the interaction design principles can be very important guidelines.

Visibility: In a good interaction design there will be visible and appropriate information for the users. The UI design description information must communicate to the users in a very easy way about the product and service and how the users can use it.

Consistency: Consistency in the ui design process means using similar operations and similar elements for all similar tasks. It can reduce the chances of mistakes of the users and the users can easily understand the design for its consistent approach.

Feedback: Feedback is the reaction of the system when a user interacts with a User Interface like a sound or an animation, etc. When there is clear feedback, it can give both the users and the products a signal that the service or the product is working.

Constraints: While feedback can inform what is happening, constraints can give users the possibilities of the interactions and their limits. It can simplify the interface and also it can guide the users to move to the next step systematically.

The methods for interaction design

The methods for interaction design

Use Cases: It is a description of how users act on a website and it enables to collect data on user performance and how many different types of interactions are there.

Card Sorting: It is a method for building an information system for your product and website, and it can enable you to learn what a user wants and to what extent the user understands the design.

Prototyping: It is a part of the interaction design and through prototyping design, you can create the whole layout and structure for your product. In prototypes, you can bring the products to life that you do out of your brainstorms and can help to make a perfect product design.

Qualitative Research: The purpose of doing qualitative research is to find out the five important elements of the interaction design and these are attitudes, activities, aptitudes, skills, and motivations.

Persona: It contains the basic information of the user and analyzing the persona can help the interaction designers to learn about the users in detail. The designers can know about the specific situation related to the use of the product like the family, the living environment, the working conditions, etc. A set of three to six user roles can represent the whole real user’s group.

Scenario: The understanding of the problem scenario and the action scenario and the persona can help the interaction designers to visualize and to connect to the problems that users face during the use of the product.

Expert evaluation: An evaluation of your prototype is very essential and the heuristic evaluation is a very commonly used evaluation method. Nielsen Heuristic rules can come handy in the heuristic evaluation and the designer can calculate the points and understand the status of the design success. Once the evaluation is complete, it is important to modify the wireframe and the prototype.

User evaluation: You can find some typical users for the test of the prototypes after the expert evaluation is complete. Once the users address the special tasks assigned, it can assist to have a precise evaluation, and help to make the correct decision to make a full-proof product design.


It is no longer only visual design for designing a product; the creation of positive user experience can enable pain-free interactions. It is highly important to apply the core interaction design principles in designing modern design projects. Companies now are building success by providing the users with an excellent experience of the products and services.

The font that a brand selects for its business logo is very important to emphasize the brand of a company and to identify with the products or services of a company. A well-selected font can put a lot of advantages for your logo and an inappropriate selection can undermine the trust and evoke nasty reactions. The role of typography in logos is very high and the types of font that you select among the wide availability can be very critical for the success of your business.

What are the popular fonts? 

There are a vast number of fonts, and a few popular fonts you can find here:

Serif fonts: It is a classical font that features small vertical lines at the end of each stroke and communicates reverence, comfort, reliability, and respect to tradition. The example of this font is Trajan, Times New Roman, Georgia Italic, and Baskerville.

Sans Serif fonts: It has no serif and it has a more modern look. It channels novelty, aspiration, and neatness and an example of the font is Franklin Gothic, Helvetica Bold, Myriad Italic, and Calibri.

Script fonts: Scripts fonts give a look of writing with a pen and it communicates creative thought, elegance, and tenderness. Examples of Script fonts are Edwardian Script, Bickham Script, and Lavanderia.

Modern fonts: It is a straight new-style font that stands for progress, decisiveness, elegance, and examples of the font are ITC Avant Cadre Extra Light, Futura.

Display fonts: These are typical fonts uncommon on logos and it expresses uniqueness, emotional richness, friendliness, and uniqueness. Examples of the font are Spaceage Round, Cooper, Giddyup, and Valencia.

Tips for choosing the best logo fonts: 

Try to keep it simple: It is easier to reproduce a logo across different products with a clean font. While making a typography logo design, you may have to reduce or enlarge it. You need to make sure that your logo looks attractive on different surfaces and fits perfectly whether it is a promotional material or a banner, etc.

Avoid trendy fonts: You should always try to avoid a super trendy typography style when you are trying to pick a logo font. It is because a trendy logo font can lose its appeal very quickly, and instead, you should opt for a font that can have longevity in the trend space. If you want to display a modern flair, you can pick a typeface having characteristics that you like without using the exact font.

Custom Design can be great: A logo designed with custom fonts can be completely yours and with a customized design, you will not any worry about the use of the logo by other brands. If you can find the right typography designer, it will be possible for you to get the right character set that represents the vision for your logo.

Research your competitors: Picking a logo font that looks like the logo of another company may be the last thing that you want and to avoid it you need to do a lot of homework. It is important for you to pick a font that is different from your competitors. You can have plenty of different opportunities for choosing something different even if you are using the same style.

Quality is of paramount importance: Selection of a high-quality font that can render crisply and sharply at any size can make your logo design brilliant. You should not try to settle with an old font when you are making your logo design. The font that you select for your logo should be appropriate for social media icons or a business card or a billboard, and it should be easy to read and understand.

Make it special: In case you can’t get a customized logo font, you should try to look for a typeface that has special characters to give a more personal flair to the lettering. You may try using the techniques like the filing letters or changing the design and strokes of a letter to customize the typeface for your logo. You can choose special elements that are available in the special character set for use in your logo.

Try the color and without color: A good logo font should have enough versatility to work well with the use of color design as well as without color. You can start lettering your logo in black once you have a typeface or two and further you can then move to the color option. If the single color logo is not attractive, you can try exploring other options until you find the right one.

Make the right emotional connection: Choosing the correct logo font is not about finding pretty lettering only; it should also establish an emotional connection with the users for your product, service or brand. You should think about the emotional connections that a preferred logo can provide to you. Look for the positive type of associations like the rounded lettering serifs with thin strokes, etc and avoid negative type associations like thick strokes or harsh strokes, etc.


The purpose of Logo is to provide a visual representation of the brand of your company, and therefore a brilliant and unique design for the logo can produce an unforgettable impression in the minds of the users. Symbols can be a succinct and efficient way to communicate information about your business and to promote brand identity. A logo can be the most important investment for a business to develop a brand.

The logo is the face of a company and the first thing that a potential customer will notice. When choosing a logo font, you need to take a lot of time that can be lasting, visible and favorite to your customers. The logo font chosen should reflect your brand personality and should have something special that makes it yours.

Flat User interface design is one of the most popular and talked about trends on the web. It is opposite to the skeuomorphic style that produces the effect of real-life properties through three-dimensional illusions. The increase in popularity of the flat ui design started with the release of Apple iOS 7, Windows 8 and Google’s material design.

The Flat design originally developed for responsive design that scales the content of a website to fit with the screen size of the device. Flat design is very effective for responsive design work with the use of minimal textures and simple shapes and it can help to load fast. A streamlined and optimal User Experience can be there with flat design because of the reduced amount of visual noise.

Designers often voice their concerns about whether the flat design trend will be a lasting one or will simply be a fad. Moreover, the absence of three-dimensional effects can take away the cues that can help to know how a user makes interaction with the design. Regardless of the concern for the future of flat design, most designers try to implement the trend in their work, and in the following paragraphs, you can find about the design in more detail.

What is Flat Design?

Flat design as indicated by its name, defines the flatness of style, and it simplifies an interface and removes the extra elements like the textures, bevels, shadows, and gradients that create a 3D look. The idea behind the flat design is to create a finished design based on two dimensions without sacrificing the functionality of a regular interface. It can become harder for the designer as it may become difficult to define the main elements and actions in a design without decorations and effects.

The flat design originates from the wish to create an open canvas and a more digital interface design in digital applications. It does not abandon skeuomorphism entirely; rather it focuses on rendering the objects in a flat minimalist form. Flat designs try to produce the best effects with simple flat elements like flat color schemes, typography, etc.

Flat design can have added benefit as it is not restricted for providing aesthetics only. The use of a 2-dimensional approach can be easier for responsive design buildings that can adapt to different browser sizes and different screens. The introduction of flat design is mainly due to the advent of mobile users where it can perform excellently.

A flat design can be appealing based on the way for implementation like the use of attention-grabbing bright colors can be useful to make images or icons that can be stand out from background easily. The clever use of the design can be very helpful to guide the user’s eyes to see what the designers want them to see. Simplicity in flat design by removing unnecessary clutters can convey the message more clearly and help the users to understand it easily.

How you can create a flat design?

The ui design approach for flat designs can be easy for the designers if the designers can focus on a few fundamental processes. Here you can find the few important actions that you need to take as a designer to make a brilliant flat design.


While creating a button, the use of a gradient, border, and drop-shadow can make the element stand prominent against the content and background. However, for creating a flat button, you cannot use these details and your focus should be on the color contrast and grid organization. You can use shadow and bevel as long as you can keep the button look flat and simple.


Forms remain a crucial element to make the right quality of flat design and here the text areas, dropdowns, and inputs should not use inset shadows. You can try to change it by styling the form elements with CSS by yourself or you can try using a plugin in the way you want.


In flat design, typography remains a very important element and it has a very minimalistic interface. You can make use of typography to create the mood and style that you are looking for. By making custom and specific font having a flat design outline, you can easily set a mood.


Color palette remains the fundamental aspect of designing an interface and in flat design interface, the color scheme tends to be brighter and bolder than other color palates. The ui design maker always ensures to maintain the same color for buttons like the ‘Send’, ‘Submit’ or ‘See More’, etc. You may also decide to choose a secondary button color and use one button like ‘submit’ with the primary color and ‘cancel’ with the secondary color.


Apart from making the button square or square with rounded shapes, you can use other shapes too like circles or triangles and even you can use custom shapes creatively. You need to maintain consistency throughout the interface controls and need to organize the content in such a way that the users can identify or recognize the totes, controls, and content easily.

Use of flat design

Though it may be simple to create a minimalistic and light interface, you should use flat design moderately, as it may not be right for every website. It may be great while designing a web tech startup site or a portfolio, but there can be a limitation when you try to create something more complex. For example, to make a website for children, the use of animation and colorful fun elements may be excellent or on a gaming website, you may need to use graphics and effects extensively.

You can make such a website with the flat design but it can do more harm to your website. Therefore, you need to keep in mind the target audience and message that you are trying to convey. Do not try to make a visual style more important than the content of your website as usability in flat design is more important than looks.

You can carry out a test for prototypes or mockups with real people to ascertain that your efforts for flat design will meet its objectives. A/B testing can also be effective to test two types of design and to understand which design will be effective. It will be the job of a designer to ensure that the design aesthetics do not hurt usability. Tests with the users can always be better than making a brilliant visual work of the design for a false satisfaction.


The minimalist approach in UI design is the basis of flat design and it tries to reduce the complexity of the design and focus on providing enhanced user experience. You need to research to understand what your users want and you should not rely on any standard UI design approach, before getting the input of your users.

Today’s designer start design with top tools and plugins. In this article I discus about top essential plugin’s for designer. Browser extensions are help us to develop app with more appropriate and more perfect.

Nimbus Screenshot & Screen Video Recorder

1. Nimbus Screenshot & Screen Video Recorder

Very essential plugins Nimbus screenshot & screen video recorder to take full page web page screen capture and record video for designers. It support partial screenshots features and you can edit the screenshot. Nimbus save .jpg, .png as image and .pdf. Share options to Slack and upload screenshot to Google Drive, Google Classroom and Dropbox. Edit options support add graphics, text, arrows, stickers and watermarks. Nimbus support resize and crop options.

Nimbus support video record from any web page and webcam. Convert recording to .mp4 and .gif. Edit options support crop, trim and customize video resolution and frame rate.

To use this plugins Click Here.

Hola Free VPN Proxy Unblocker

2. Hola Free VPN Proxy Unblocker

VPN proxy service is the most important service for designers. Hola unblock websites blocked in your country through advanced routing technologies. It support streem media with Hola VPN proxcy. Plugins available for Chrome, Firefox, Opera, Edge, Android and IOS app.

To use this plugins Click Here.

Liner. The Real Ruler

3. Liner. The Real Ruler

Most popular and useful tool for web designers and web developers. Very light weight rulers similar with adobe Photoshop. Easy to manage and maintain page alignment in horizontal and vertically. Available after page reload as it support state saving features. Support guides with multiple colors. Use Shift and Ctrl to change gradation, double-click the rule to delete.

To use this plugins Click Here.


4. ColorZilla

ColorZilla for developer and designer to perform any color related task. Easy to install and use in chrome and Firefox.  ColorZilla include color picker, Auto-copy, Keyboard Shortcuts, palette browser and Eye Dropper. It support gradient generator and many more color tools. At any point in your web page you can grab color and paste it to any another program.

To use this plugins Click Here.


5. WhatFont

How to confirm what is the used fonts in your web page? Now it easy with WhatFont plugin for Chrome and Safari to view font family easily in screen without use of firebug or inspector. Simple hovering on text you can get the information of font as tool tip. Effective tool for developer and designer to manage font family easily.

To use this plugins Click Here.