There are many fonts available for a creative to make the right choice. However, picking the right typeface may not depend on your gut feeling alone. That is to say, making the right choice will depend on the principles of typography and choice of the correct style.

How can you ensure that you going the right way about choosing the correct type? There are many factors that you need to consider to make a good selection. Find a few useful tips here that can guide you to make the correct choice of the typography.

Find the purpose of your design

The choice of correct font will depend on the purpose of your design. Moreover, the choice of the right type should align itself with the language that customers speak. The choice of your typography should represent the style that your customers expect.

Try to choose a font that makes your design evokes the emotions of the audience. In other words, your design should focus on increasing the attention of your customers. You should always consider the functions of the font and also the context for which you can.

How you should choose the right typefaces

Use some simple rules and make a great design with the selection of the right typeface. Once you are familiar with the different types of typefaces and where to use you can make a great design. In the following section, you can find some tips that can help you to understand and choose the correct typeface.

Select safe typefaces

There are many good fonts that you can get for use on special occasions for making a good design. However, in most cases of your design, you should choose clean and safe typefaces. It is always better to choose a typeface that is clear and legible.

If a typeface is not legible and clear, it can distract the audience from the goal of the design. Because it takes users only 4 seconds to make meaning and if it is not good they will disregard it. Some safe sans-serif typefaces are Arial, Tahoma, Lucida Grande, Impact, Helvetica and Verdana, and you can use it safely.

Families of Type

The five classifications of typefaces follow similar rules like the Pareto chart. That is to say, 80% of the writing and content today only use 20% of the fonts amiable. However, it is not complete but it can help move for making great typography in web design.

Geometric sans-serif: It is a combination of three groups and these are Geometric, Grotesk, and Realist. However, there are many things in common between them and you can group these in one. This family of sans serif typeface work on a strict geometric shape and the letters are usually uniform. 

Geometric typefaces are modern, objective, clear and universal and the focus is on “less is more” aesthetic. On the other hand, it is cold, boring and impersonal and depends on your use to make it look good.

Humanist Sans-Serif: These typefacesare modern, clean andit originates from handwriting and can be very good for use or typography UX. The design of these typefaces is as simple as possible and it involves the use of thinner stroke lengths. These are human, emphatic and clear and examples are Gill Sans, Myriad, Frutiger, Verdana, Optima.

Old style Serif: It has little contrast between thin and thick and curved letterforms, and it tends to tilt to left. Often the typefaces fall under classic, readable, and traditional forms and examples are Jenson, Palatino, Bembo, and Garamond.

Transitional and modern Serifs: These arestylish, strong and dynamic, and these typefaces can be too ornate and prominent, and heavy. Examples of transitional typefaces are Times New Roman and Baskerville and for Modern Serifs, the examples are Didot and Bodoni.

Slab Serifs: At present, it is a very popular form of typeface and has a similar stroke to sans faces. However, it has solid rectangular shoes at the end. Slab Serifs convey specific associations like the thinker or a tough guy pr a buy, or nerd, etc.

It can look as urban or rural and it will depend on the choice of its use in the right places. Examples of this type of fonts are Rockwell, Clarendon, Graph, Courier, Archer, and Lubalin.

Why use proper contrast for the selection of two fonts?

Generally, you need to use only one typeface to make a good typography style. However, on certain occasions, you may have to use many typefaces to make the design stand out. During your choice for multiple typefaces, you should use a large contrast to make a difference in your design.

Some typefaces can work in tandem quite nicely. There is a good rule of thumb for their use in your design. The rules can help you determine if the two typefaces can look good when paired together.

There can be different cases of combinations of the fonts:

  • Firstly, if the two have similar stroke lengths or x-height.
  • Secondly, if the two are from the same period.
  • Thirdly, if the two are from the same designer.

A quick guide for best font selection

Here, you can find some simple and important steps that can help you to choose the best font.

Tradition Serif or Modern Sans Serif

The four basic fonts that you can use for your design are serif, sans serifs, scrip, and decorative fonts. The basic difference among the fonts is whether the fonts are serif or sans serif. Serif fonts can be best for use to represent tradition, and the sans serif fonts are for a modern look.

To make the process of design simpler, the designer should decide the choice of correct font. The first thing to decide is what you like to convey, whether a traditional value or a modern look.


When you like to go further deep into design, check the legibility of fonts among the options available. Make sure that all readers can read the letters very easily and also they can identify it against other letters.


As already pointed earlier, the use of contrast of fonts create an optimum visual impact, and make a good design. Use sans serif for header and serif font for the body text to get the best effect of typography inspiration. It is because the serif fonts can make it easy to read the body copy.


What is the message you are trying to convey and what audience you are aiming at are a few questions you should ask. Also, you should know what type of business that the font represents is. When you get an answer to these questions, it can provide you the base for choosing the best font.


The most crucial concept of making a good user interface design is typography. If you can master the use of the correct type, you will be able to become a master designer. The best way will be to clear the basics of typography and practice to get full command.

It is a very hard task to make a good design of a website with so many things to think about. Color scheme, design of logo, navigation, layout, design of text, etc all are important for a design. The most important part of the design is the choice of type that fits all elements logically and compactly.

Your customer gets a positive impression of your website with good typography. That is why it is important to pay attention to your font design when gluing the design pieces together. It means to make sure that your typeface is clean, readable, and just on the right side of striking.

Packing your website with the right typography UX is the key to great website design. Whether your site is a blog or a portfolio or a web store, you need to select the correct typeface. The choice of right text is the primary way for communication with the users, and designers can make or break a design with the choice.

Here, in this article, you will find simple steps that can help you choose an idle font for your website design. It will help you to explore fonts and combinations of fonts beyond those that you are familiar with.

What is the purpose of your design?

Try to identify the purpose of your design before you start doing anything else. Ask yourself what message you want to convey through the design. Identify the main media for your design and the type of mood like happiness, information, etc that you want to convey. Typography can be the key to set the mood, style, and tone in your design in a well-balanced way.

Who is your audience?

Your next step is to identify the target audience for your design and empathize with their needs. It can be a crucial factor since the age, interest and cultural background will influence the choice of fonts. Legible and attractive fonts are the correct choice for children and games and fun choose other appropriate fonts.

Key points to choosing your fonts:

There are two principles that you should consider for setting the right font. These are readability and the legibility of a font, and these can make your design look good.


It is about how you read a typeface, and you should always choose those typefaces that are easy to read. Font pairing and font size can improve readability and for font pairing, you should use a maximum of three types of fonts. On the other hand, you should use different sizes of fonts for creating a good visual contrast.


It means in simple terms how well you can see the letters. It depends on the design of the typeface and it may be out of your control. A highly-legible font may be difficult to read due to poor choice of typographic design.

In other words, while the design of type can decide legibility, the handling of font can improve the ease of reading. Factors that can affect readability are the font size, line length, selection of font, leading, font pairing, color, and background.

Font Inspiration

Font inspiration can come from the good designers’ work that is master in the use of types. Likewise, good websites can be a source of great inspiration for choosing the typefaces for a landing page or a website. Moreover, you may visit your favorite website and check what types of fonts are there to make a choice.

If you see the work of the masters, you can understand the importance of a modular scale for font selection. A modular scale can help to identify pleasing ratios and can create scales to determine font sizes. It has a variety of ratios based on geometry, music, nature and you can use it as per your choice.

It may be a struggle for you to choose the correct scale with so many options available for choice. You can find good books online to have a good insight into the modular scale. A modular scale is a tool and may not guarantee your total success, and use it as a guide only. Typesale can be another good tool that you can use to scale. It will give you the CSS code with an option for editing. It also gives you an extra mile for making a great visual for the headers and the body text sizes.

Font pairing

It is a skill that you can acquire by repeated practice and it can make you a master over time. One good way to start with maybe typo that curates inspiration for font pairing from different types of websites. Moreover, the site provides CSS fonts for each inspirational sample and it can work great for you.

You can find FontPair, another interesting site, and it can provide a good font pairing inspiration to you. You can filter different font style combinations, and you can choose the correct one for you. There are other options like Google font combination that can be also very helpful to you.

Font pairing inspiration is also very crucial like the font itself and good font paring can establish visual hierarchy. Also, it can improve the reading ability of the viewers and leads to good typography for design.

Create a type of style guide

The creation of a proper style guide for your type can help to have a standard across all your designs. At this time you need to finalize the attributes of your text like the color, size, and weight. While choosing a color, you need to take into account you color palette and choose colors that go with it.


There are many good looking graphic design elements on the web, for example, motion graphics, etc. However, the majority of the information in the online world is still present in the text. Thus you should give due to prominence to the selection of font to make a good display of your website design.

You should always check how your fonts look on different types of devices while selecting a font design. For this, you need to think of your design purpose and the target audience you are aiming at. Check for possible font combinations on the web and choose the best one that fits.

A correct attempt to using your typography design system may make the use of the digital interface of your website more appealing and meaningful. Typography remains a very important aspect of the whole design system to become more efficient and effective with its proper use early on. The typography UX Design may be the foundational components that you will like to get to work harmoniously with the other UI controls and icons.

It can be the most important aspect of the design system and if established early, you can effectively communicate to the users through type. It can account for around 85% to 90% of the screen space and when designed and used properly it can become the most beautiful interface. The line heights that you choose can even influence the other structural elements like the grids and the spacing.

Characteristics of Typography:

Size and space are the two inherent concepts of typography and these are dependent on each other. While trying to make a good design system both the developers and the designers need to work closely especially for setting the typography. There are two characteristics of typography and these are inherent characteristics and contextual characteristics.

The inherent characteristics are guided by typography principles and rules and it does not change on the context basis. It includes typeface, weight, size, letter-spacing, and line-height and the use of the correct design principles is very essential to get the best result. The contextual characteristics include the color and the spacing and it can change based on the usage and goals of the typography in the interface.



Though a brand may have a default typeface that should be used, be cases when you should choose new fonts that make your brand more digitally friendly. The choice of the correct typefaces may be very crucial to develop the identity of your brand. You may work with the brand team if yours and try to adhere to the corporate identity for the brand while specifying the fonts.

Choice of the fonts

Choice of the fonts

While choosing a font, you may have to choose one font or a pair of fonts and ensure that the fonts work together. Fonts that you use will be governed by the guidelines of corporate identity and therefore, you should consult with the brand team while deciding the use of the fonts.

Size and scale

Size and scale

The typography scale can make all the typography sizes relative to each other. It can create consistency in the sizing of all elements and the visual type scale can turn the balancing act of typography into a set ratio. When you use a type scale you can fulfill the expectation of the users by giving the command about the communication.

The concept of a modular scale can apply to typography though it is not a guarantee. A modular scale is very often used when you refer to a typography scale rather than spacing. However, good type-application still depends and relies on the application of the aesthetic sense of the designers for typography UI, to the overall layout.

When you press the dropdown menu of Microsoft Word or Adobe software, etc you will find the pattern 6,8, 9, 10, 11, 12, 14, 16, 18, 24, 30, etc. The question that arises here why it follows this sequence like 24, not 22, and for this, the answer remains that it follows a typographic scale. A typography scale is based on the idea of a musical scale that finds the font sizes that may work in harmony with one another.

A typography scale ends up shrinking and growing exponentially like a musical scale. It will start with the base size and further the base size will get multiplied by the scale. Next, the best size will be multiplied by the scale squared and so on.

Font size naming

Picking your font sizes and assigning headings to them like the h1 or h2 may not be enough. It is because in HTML coding, the heading tags ranging from h1 to h6 may give semantic hierarchy for SEO and these do not represent the text size. An h2 title may be used with a particular size in a card and may represent a different size on an article page, though both these can represent the same hierarchy but different sizes.

The paragraphs also need representation at different sizes and normally three different sizes are used. These are a regular size for a paragraph, larger size for lead or introductory paragraph, and a smaller size for the footnotes. You can consider using the token names like the text-small or the text-medium or even the text large.

Fonts Weight


The weight of a font refers to the thickness of a character related to the height of the character. There can be many weights of a typeface that can be ultra-light or extra-bold or black. Though four or six weights can be seen and not uncommon, there can be few typefaces that have a dozen weights.

In the case of CSS, you may specify font weights that are other than normal and also bold by using the numeric font-weight values. Typically for headings and titles, heavier font weights are used for the titles and the headings and paragraphs, lighter font weights are used. You should be careful about using light font weights when you choose it for smaller texts, and for having a more polished typography system, chose font weights for different heading sizes that compliment the overall hierarchy of the type.

Line length

Line length

Line length can be defined as the distance between the right and the left edges of a text block. It is a common problem with overly long line sizes but these can be corrected easily. There can be a big difference in the professionalism and the legibility of the layout with the shorter lines.

The shorter lines are always comfortable to read than the long lines and as the line length increases, it becomes difficult for your eyes to travel from one end to the other. When line lengths are too short the text may become disjointed, and when too long, the content may lose rhythm. The recommended line length for a digital text may be between 50 to 75 characters on a particular line.

Line height

Line height

Line height is measured normally as a percentage of the font size and a line spacing of 1.3 to 1.5 times may be idle for readability and the figure may go up to 2 times. The design and the size of the font decide the line-height and a line-height of around 1.5 times of the font size may be a good place to start from an 8 point grid system having 1.5 line-height may work well and a line-height of 8 with the base font size 16 can fit perfectly.


It refers to the spacing between the letters and tracking and kerning are also commonly used term for it. The term letter-spacing gets used when working with the digital type on the web. Though very few web designers are there that use letter-spacing while working on the web, some small changes in the letter spacing can make an enormous effect.


The letters that are written in the uppercase form are called majuscule or capital letters and the letters in the lowercase form are called minuscule or small letters. As per the historians, the use of uppercase or majuscule occurred first and all the alphabets were used in large majuscule letters initially. Lowercase letters are being used in present times for special purposes like the capitalizations of proper nouns or the first letter of a sentence.

You should consider a few factors before choosing to use the letter case for getting the best effect. The factors are what will be easier for scanning by the user and what type of font, font color, typography design guidelines, or font size will make the design more attractive.


Knowing about the basics of typography and the recent trends in design with typography can help you to create an excellent design system. The right use of typography can bring a lot of user satisfaction that can be a great success for your business.

Typography is an art and good typography can easily distinguish a professional design with an amateurish one. The selection of the right typography can stimulate the interest of the audience and motivate the audience to read the message that you want them to read. Typography is among the most vital and satisfying graphic design elements and if you know the fundamental rules of it, you can easily look like a professional.

It is essential to follow the typography principles rather than making unreadable texts, lack of kerning as well as stretched fonts. The choice of the typefaces and understanding of how the typeface work with the layout, color scheme, grid, etc will make the difference between an ordinary and a great design. There is a lot of jargon you can find in the realm of typography and here you will get simplified guidelines of the typography rules that may help you to improve the typography UX.

Learn the basics

Try to get your basics right and learn every little thing about typography to make your learning more effective. Each font face has got its vocabulary that you should try to learn to make your understanding clear. You should try to set apart some time to learn the art and make a thorough understanding.

Know font communication

It will not be wise for you to randomly select your fonts and choosing whatever you think look good may not yield the result. There is a psychology behind choosing a typeface and the fonts that you are going to use must connect to the users. For example, if you are working on a lawyer website, you should know that elaborate and colorful font may not fit here and it can be more appropriate for a kid’s birthday invitation.

The kerning

The kerning element

You must know about the kerning element in details and poor kerning can devastate a design. Kerning can produce texts that are arranged well and even by keeping the space between the characters proper. Kerning errors can be subtle and often unnoticeable in a long paragraph or sentences, however, a poor kerning on a logo or in a headline can ruin the whole design immediately.

Practice proper alignment of the font

In typography, the concept of alignment is very vital and in alignment, you have the option for left, right, center, and justified. Though most non-designers opt for center-aligned or justified, left alignment remains the easiest position for the eyes. Justified option for alignment can be a nightmare for the designers and you need to make sure to look out for ragged lines both in case of right and left alignment.

Size of the typeface

Size of the typeface

There are various types of typefaces and some can be wide and others can be fat, and still, there can be narrow and thin typeface. Words can take a different amount of space on a page depending on the choice of the typeface. The height of the character is termed as ‘x-height’ and the width of the character is termed as ‘set width’, and you should select similar ‘x-height’ and ‘set width’ while pairing different typefaces.



The vertical space between each typed line is known as leading and the name comes from metal typesetting where strips of leads used to separate the lines of type. For a legible body, the general rule for the leading value of anything between 1.25 to 1.5 times more than the size of the font.

Use of visual hierarchy is important

The use of typography hierarchy can emphasize the importance of a certain line of text in a typography UX Design. It can be a wonderful way to establish the order that you may want for your readers to get the required information from your design. It can be better done by guiding the eyes of the readers through the visual hierarchy and it can become easier for your audience to find valuable information easily with it.

Work with grids

Work with grids

It is critical for you to understand and to use the design grids as design grids can help you to utilize all the details of your design properly to create visual and logical harmony. Also, the design grid can help to make all elements cohesive and unified. Though you may not need to work with design grids in every project, it will helpful for you to understand it to decide when and where and how to use it.

Be smart with font pairing

Proper font combination can make your design layout very attractive and if you do use the font in combination in a good way, it can distract the readers, and also confuse the readers. It is always better to restrict font usage to a maximum of three, and these are the title, body, and subheading. When the text of your design is long, you can use one or two more typefaces.

Typography widows and orphans

Typography widows and orphans

You can further level up your design when you know how you can determine and get rid of the typographical widows and orphans. Typographical widows are the lines of text that form part of a paragraph and have made the way to the next column. Though orphans are similar, here is a small difference and it is that only a single word is left on its own.

Avoiding the widows and orphans in design that are centered is a very difficult proposition and these are almost inevitable. You need to know how to manage it properly with some proper techniques like modifying the line length by editing the text. The other way is to adjust the column size or the text box and allow the font to move around the windows and the orphans.

Do not stretch fonts

Do not stretch fonts

It is one of the most fundamental rules of typography design styles that are often overlooked by many designers. When creating a typeface, stretching them may take away the value and efficiency. Choose a tall and wide font face and make your text a bit taller or wider without distorting it.


Knowing as well as understanding the typography rules can help to improve the skills for every component for your design. Practicing repeatedly may hone your skills and can help you to master the guidelines easily. It will be possible for you to grasp all the rules only by applying the rules.