Design is the outcome of the current trend of liking of the audience and the manifestation of the cultural atmosphere. Though at present the designers are following the masculine and feminine approaches to reach the audience, very soon the design trends will focus on gender-neutral design. Gender neutrality is taking over in all realms of interactions and though it is not very widespread yet, it will become very popular in the coming years.

The gender-neutral design approach can result in design in products that can find a greater audience. It can be more productive and easy for all to choose the products based on gender-neutral design. Universal design can encourage and promote the varying needs of individuals easily.

How to make a gender-neutral product design?

The most important thing that you need to do is to make a balance between the feminine and masculine aspects of design. You should find the different aspects of a design that can manifest itself into masculine and feminine gender. When you have good knowledge about it, you can make a design that can meet the need of both genders and can produce a good gender-neutral design.

Gender-neutral colors

Gender-neutral colors

Selection of color can play a big role in making a gender-neutral design. The disruption of the stereotyped design and out of box thinking approach can be the stepping stone to make a gender-neutral design. Grey, white, black, light-browns, etc all are gender-neutral colors.

The blue color is often liked by both genders and it can be suitable as a gender-neutral color though not in a very dark tone. The use of accent colors can be good to balance between masculine and feminine connotations. When you start making a gender-neutral design, these color ideas can be a good starting point.

The gender-neutral colors are normally minimalist and muted. However, it is always better to analyze the audience so that you have a fair understanding of what type of color will be suitable for them. A few examples of gender-neutral colors are grey, white, black, green, yellow, light brown, orange, and the muted toned.

Color and typography can play a mutually important role in the gender-neutral design

The role of typography is very important in the gender-neutral design along with color. The masculine fonts are straight lines, with geometric shapes and sharp edges. On the other hand, the feminine fonts are thin, cursive, smooth and slanted, and tend to be decorated.

Of course, there is some typography style that is classical and does not have any gender association. For example, Roboto, Grammond and Helvetica, and these fonts can be highly suitable to use in gender-neutral design. Helvetica may be the most popular among these to use as a gender-neutral typeface.

However, there can be variations in Helvetica also that connotes gender. For example, the ultra-light variation of Helvetica can be quite feminine whereas the extra bold Helvetica can be masculine. There will be more fonts that you will see in near future that can be more gender-inclusive. You need to consider the context where there will be use of both font and the color, together. There can be particular color suitable for a font in a particular context. When you want to make a gender-neutral design, you should be conscious of the relation between the color and the typography.

Layouts

Layouts can have a masculine and feminine connotation in terms of graphics and websites. As earlier pointed out, the color and the choice of typography should be perfectly balanced to get a gender-neutral design. Some websites may look feminine due to the use of pink, turquoise or rose-gold colors.

The elements of color, typography, and shapes will affect the appearance of a layout. To understand a gender-neutral design, it can be great if you research websites that cater to everyone’s needs. For example, sites like Google, eBay, or Amazon, etc and all these sites have a gender-neutral approach in design.

Photography and Imagery

Photography and Imagery

The imagery and photography that support the inclusive of gender do not picture any particular type of gender. It does not have a stereotypical gender norm. When photography pertains to a group of people, the group should be diverse to make it gender-neutral.

When you want to target a particular demographic group, only a particular segment of the population needs to be considered for your marketing campaign. However, advertising imagery for a specific gender can be a stereotype in nature. For example, Gillet advertising is generally targeted to a male audience whereas, Dove imagery with its soft and delicate imagery is targeted towards women.

The common approach to gender-neutral imagery for advertising is its emphasis on the functionality of the product instead of gender. For example, Aesop, the cosmetic brand, is doing an excellent job of appealing to both the genders by not making stereotypical gender profiling. Another example may be Burberry that is trying to popularize the gender neutrality in the fashion designs.

Aesthetics based on androgeny

Androgyny is a combination of feminine and masculine characteristics and it produces an effect that is neither feminine nor masculine. While the androgynous aesthetics is not a new thing, it is finding a great deal of application in gender-neutral design at present. You can include it in your brand imagery if you want to make a gender-neutral design.

Icons

Icons

Similar to typography, smooth and curved line icons are mainly targeted towards the feminine audience whereas straight and sharp-edged icons are targeted to a masculine audience. The choice of color can be very vital for making the icons gender-neutral. A gender-neutral style of icons is having a one-color use approach and the chosen color is normally an accent or neutral color.

In most cases, the gender-neutral icons are outline icons and glyphs. There is no specific dimension or color and these can be perfect for any design. You can choose the best style that matches the requirement for your brand.

Gender-neutral glyphs

Glyphs are symbols that can help to communicate a specific message. The examples of glyphs can be the zebra crossing, and the danger symbols, etc. It is a challenge to make gender-neutral glyph designs and designers are trying to make gender-neutral glyph design and you can expect to see some arising in a short time.

Packaging

You need to understand the gender stereotypes that come in the traditional design of packages to understand the concept of gender-neutral packaging designs. Normally matt black, chrome, and dark blue represent men’s products. Sometimes packaging for men features sports connotations or sports imagery.

On the other hand, the pink color is widely used to make products and toiletries for women. The sleek packaging is often made for women that come with flower pattern and rounded iconography. In the recent design methodology for gender-neutral design, there is a massive shift in the choice of pink color.

Developers for gender-neutral design are now not favoring to choose the pink color in package design. Now there are more colors available to choose for women packages. Many of these colors are blue, yellow and gender-neutral patterns that can appeal to both genders.

Gender-neutral product designs should not have graphics of flowers or sports connotations. It can feature minimalist packaging and it can emphasize on the product practicality. The perfume brand, skincare brand, cosmetic line, etc are some examples that are trying to bring gender-neutral packaging designs.

Conclusion

Stereotype designs targeting a specific gender are alienating several consumers for choosing a product.

The future in design focuses on breaking gender stereotypes as the line between what men and women respond to design is thinning. At present, more and more people are responding positively to a gender-neutral design concept.

A gender-neutral design may be the right path for attracting a larger customer base for a product. You need to know the likes and dislikes of your customers better to decide what they prefer.

Color is the greatest gift of nature and you can feel the sensation of the color when the light enters the eyes. The light waves enter the eyes and focus on the retina by the lens of the eyes when a photo chemical reaction starts. It results in an impulse that transmits along the optic nerve to the concerned receptor of the brain.

The color that the brain observes, perceives, or experiences is dependent on a particular or combination of wavelengths of the light source. The Hue is the common name of the color, value is the lightness or darkness, or tone and shade of the hue and chroma is the depth of the color like dullness, brightness, etc. A web designer can bring all emotions like happiness, sadness, etc with the association of correct colors and produce a brilliant UX Design.

Perception of colors

The perception of the light and color occurs when the light starts focusing on the retina and initiates a photo-chemical reaction on the retina. There are two distinct types of nerve cells called cones and rods on the retina. Cones are the nerve cells that convey the sensation of the color to the brain and respond to bright daylight or strong artificial light.

Rods are the nerve cells that become more prolific when retina moves forward towards the lens of the eye. Rods will come into action during the evening when the illumination is low or there is little light. While rods are responsible for night vision, cones are responsible for day vision or vision with artificial light and cones respond to three main colors that are red, blue and yellow.

It is important to have a clear understanding of the vast subject of color for an UX Designer to make an impressive design. Before stepping on the greater details of the color wheel, it is essential to understand the basics of color and color theory. First of all, you need to understand the primary, secondary and tertiary colors discussed here in the following paragraphs.

Primary colors

Primary colors

Primary colors remain the building block of all colors that are present on the spectrum. There can be a slight change in the primary color combination depending on the application (for example for textile dyes the primary color combination may be different from TV primary color). However, the traditional primary colors used in art and color theory remain red, yellow and blue.

Secondary colors

Secondary colors

Secondary colors are obtained by mixing or adding the primary color and when you add equal parts of primary colors different secondary colors can be there. Knowledge of additive color mixing of primary colors can help to understand the subtractive color mixing. You can find a green color by combining yellow and blue, orange by combining yellow and red, and purple by combining blue and red.

Tertiary colors

Tertiary color

Tertiary colors can be produced by mixing the primary and the secondary colors that can open up various other shades of a particular color. The six major types of tertiary colors are vermilion (orange plus red), magenta (red plus purple), violet (purple plus blue), teal (blue plus green), chartreuse (green plus yellow) and amber (yellow and orange). When an UX Design engineer can grasp the concept of the color combinations, a brilliant design is possible that can bring the best User Experience.

Conclusion

The world of color is vast and fascinating and has many hidden depths that are yet to be discovered. The understanding of the primary, secondary and tertiary colors can create various exciting forms of expression and can be immensely helpful to make brilliant user experience design. Appropriate use of the colors can be very important to influence the mood of the user and to increase traffic.

One of the most effective and easiest ways for optimization that marketers are using to boost conversion rates is A/B testing. A/B testing also known as bucket testing or split testing, helps to avoid unnecessary risks by targeting the resources to maximum efficiency and effect. A/B testing for the UX Design process can help to increase the ROI that may be for a short term conversion or long-term customer loyalty.

What is A/B testing?

What is A/B testing?

It is a method of gathering insight that can help in the optimization of the design process. A/B testing involves the testing of the original design (A) against the alternate version of the design (B) to decide which was performing better. In this testing, the original design is ‘the control’ and the alternate version is “variation”.

Businesses are now trying to create value for their customers and the more value a business creates in its product, service or content, the more chance of success in the online world will be there. It is of utmost importance to measure the value of the marketing and the advertising campaign and it can be a challenge to measure the value. With the use of A/B testing, it is possible to create actionable data and not only storing and analyzing data.

A/B testing is experimenting and comparing two different variations of an offline or online campaign like the landing page, a headline, ad text, call-to-action button, etc. It can establish the credibility of UX Design architecture and can provide the necessary analysis for making the decision. When you come to know the benefits of A/B testing, you can easily overcome your fears for it.

Here in the following paragraphs, you will find the reasons how A/B testing can put you at the top 1/3rd of the marketers around:

A/B testing helps to get a better ROI out of marketing campaigns

The precious time that you spent on developing and optimizing your website is a costly investment. A/B testing can be just another way to ensure that you are getting a good return on the efforts and time that you put into developing your website. When you have effective headlines, it can help to convert the traffic to your site into paying customers easily that can ultimately bring more profit to your business.

A/B testing can be wonderful in making your want resonates with the customers in a much-unbiased way. It means that you can use the result of the analysis meaningfully to appeal to more customers and it can result in a healthier bottom line. A/B testing can make you confident to come out with winning solutions and help you overcome the fear of testing.

It helps you to gain trustworthy data

In case your company does not have an adequate measurement protocol available, it may be possible that you become scared of A/B testing. Tracking the KPI data before, during, after testing can help you to see the impact of the independent variable over a dependent variable. Even if you can track KPIs, there can still be some people scared to trust the A/B test and have doubt whether the test will get significant data to have a statistically significant conclusion.

Statistical significance in the context of A/B testing experiments shows how likely the difference between the control version and test version of the experiment is due to random choice or error. If you run a test that is having a 95% significance level, you can become 95% confident that the differences you are getting are real. In an A/B testing, the amount of data that will be necessary to get a meaningful statistical significance may vary.

If your website gets around 100 visitors per day, you may need to have data from five to ten people. Once you have clarity about the requirement of data to conduct a successful A/B testing, you should start the same. The majority of the companies are running more than two A/B tests every month and to keep pace with the competition, you should also carry out regular A/B testing.

A/B testing does not pose any risk to SEO

People are often confused and afraid of implementing A/B testing with the misconception that A/B testing hurts SEO. Google permits and encourages A/B testing and as per Google, A/B testing poses no inherent risk to the search rank of a website. The only way you can jeopardize the search ranking is by abusing the A/B testing tool for certain purposes like cloaking.

The two main areas of SEO concerns for using the A/B testing are cloaking and website load speed. The Website load speed is a metric used by Google for ranking the website where faster loading gets better ranking, and it is one of the main criteria for creating a great User Experience. In cloaking, a website reveals one way to the search engine and another way to the audience and Google tends to penalize the website that uses cloaking tactics to improve the search rankings unethically.

Both these major concerns for SEO may sound scary and you can solve it with the same solution. You can just carryout the A/B testing in increments or change one element at a time to ensure that there is no effect on website loading speed and Google does not believe that you are cloaking.

Fewer bounce rates

It is disheartening to find the visitors leaving your website without viewing the pages that you built by spending so much time and effort. In such cases, it is worth looking for optimization of your content through A/B testing. When you perform direct comparisons with A/B testing, it will help you to find a winning combination of elements that can keep the visitors to stay at your site longer and improve conversions.

There can be higher values

With the help of A/B testing, you can easily convert more visitors to buyers visiting your site. Not only this but with the improved UX Design elements you can also achieve higher values for your services as well as products. When you find a design page that is converting very well for a service or a lower-end product,  A/B testing can refine it further and can increase conversions for higher-priced services and products.

Conclusion

Most A/B testing will not give results overnight, but it can take you closer to optimize the conversion. All the incremental gains achieved through periodical A/B testing of your pages can count and accumulate to produce a larger result and yield a favorable response from search engines without affecting SEO.