Design is the outcome of the current trend of liking of the audience and the manifestation of the cultural atmosphere. Though at present the designers are following the masculine and feminine approaches to reach the audience, very soon the design trends will focus on gender-neutral design. Gender neutrality is taking over in all realms of interactions and though it is not very widespread yet, it will become very popular in the coming years.

The gender-neutral design approach can result in design in products that can find a greater audience. It can be more productive and easy for all to choose the products based on gender-neutral design. Universal design can encourage and promote the varying needs of individuals easily.

How to make a gender-neutral product design?

The most important thing that you need to do is to make a balance between the feminine and masculine aspects of design. You should find the different aspects of a design that can manifest itself into masculine and feminine gender. When you have good knowledge about it, you can make a design that can meet the need of both genders and can produce a good gender-neutral design.

Gender-neutral colors

Gender-neutral colors

Selection of color can play a big role in making a gender-neutral design. The disruption of the stereotyped design and out of box thinking approach can be the stepping stone to make a gender-neutral design. Grey, white, black, light-browns, etc all are gender-neutral colors.

The blue color is often liked by both genders and it can be suitable as a gender-neutral color though not in a very dark tone. The use of accent colors can be good to balance between masculine and feminine connotations. When you start making a gender-neutral design, these color ideas can be a good starting point.

The gender-neutral colors are normally minimalist and muted. However, it is always better to analyze the audience so that you have a fair understanding of what type of color will be suitable for them. A few examples of gender-neutral colors are grey, white, black, green, yellow, light brown, orange, and the muted toned.

Color and typography can play a mutually important role in the gender-neutral design

The role of typography is very important in the gender-neutral design along with color. The masculine fonts are straight lines, with geometric shapes and sharp edges. On the other hand, the feminine fonts are thin, cursive, smooth and slanted, and tend to be decorated.

Of course, there is some typography style that is classical and does not have any gender association. For example, Roboto, Grammond and Helvetica, and these fonts can be highly suitable to use in gender-neutral design. Helvetica may be the most popular among these to use as a gender-neutral typeface.

However, there can be variations in Helvetica also that connotes gender. For example, the ultra-light variation of Helvetica can be quite feminine whereas the extra bold Helvetica can be masculine. There will be more fonts that you will see in near future that can be more gender-inclusive. You need to consider the context where there will be use of both font and the color, together. There can be particular color suitable for a font in a particular context. When you want to make a gender-neutral design, you should be conscious of the relation between the color and the typography.


Layouts can have a masculine and feminine connotation in terms of graphics and websites. As earlier pointed out, the color and the choice of typography should be perfectly balanced to get a gender-neutral design. Some websites may look feminine due to the use of pink, turquoise or rose-gold colors.

The elements of color, typography, and shapes will affect the appearance of a layout. To understand a gender-neutral design, it can be great if you research websites that cater to everyone’s needs. For example, sites like Google, eBay, or Amazon, etc and all these sites have a gender-neutral approach in design.

Photography and Imagery

Photography and Imagery

The imagery and photography that support the inclusive of gender do not picture any particular type of gender. It does not have a stereotypical gender norm. When photography pertains to a group of people, the group should be diverse to make it gender-neutral.

When you want to target a particular demographic group, only a particular segment of the population needs to be considered for your marketing campaign. However, advertising imagery for a specific gender can be a stereotype in nature. For example, Gillet advertising is generally targeted to a male audience whereas, Dove imagery with its soft and delicate imagery is targeted towards women.

The common approach to gender-neutral imagery for advertising is its emphasis on the functionality of the product instead of gender. For example, Aesop, the cosmetic brand, is doing an excellent job of appealing to both the genders by not making stereotypical gender profiling. Another example may be Burberry that is trying to popularize the gender neutrality in the fashion designs.

Aesthetics based on androgeny

Androgyny is a combination of feminine and masculine characteristics and it produces an effect that is neither feminine nor masculine. While the androgynous aesthetics is not a new thing, it is finding a great deal of application in gender-neutral design at present. You can include it in your brand imagery if you want to make a gender-neutral design.



Similar to typography, smooth and curved line icons are mainly targeted towards the feminine audience whereas straight and sharp-edged icons are targeted to a masculine audience. The choice of color can be very vital for making the icons gender-neutral. A gender-neutral style of icons is having a one-color use approach and the chosen color is normally an accent or neutral color.

In most cases, the gender-neutral icons are outline icons and glyphs. There is no specific dimension or color and these can be perfect for any design. You can choose the best style that matches the requirement for your brand.

Gender-neutral glyphs

Glyphs are symbols that can help to communicate a specific message. The examples of glyphs can be the zebra crossing, and the danger symbols, etc. It is a challenge to make gender-neutral glyph designs and designers are trying to make gender-neutral glyph design and you can expect to see some arising in a short time.


You need to understand the gender stereotypes that come in the traditional design of packages to understand the concept of gender-neutral packaging designs. Normally matt black, chrome, and dark blue represent men’s products. Sometimes packaging for men features sports connotations or sports imagery.

On the other hand, the pink color is widely used to make products and toiletries for women. The sleek packaging is often made for women that come with flower pattern and rounded iconography. In the recent design methodology for gender-neutral design, there is a massive shift in the choice of pink color.

Developers for gender-neutral design are now not favoring to choose the pink color in package design. Now there are more colors available to choose for women packages. Many of these colors are blue, yellow and gender-neutral patterns that can appeal to both genders.

Gender-neutral product designs should not have graphics of flowers or sports connotations. It can feature minimalist packaging and it can emphasize on the product practicality. The perfume brand, skincare brand, cosmetic line, etc are some examples that are trying to bring gender-neutral packaging designs.


Stereotype designs targeting a specific gender are alienating several consumers for choosing a product.

The future in design focuses on breaking gender stereotypes as the line between what men and women respond to design is thinning. At present, more and more people are responding positively to a gender-neutral design concept.

A gender-neutral design may be the right path for attracting a larger customer base for a product. You need to know the likes and dislikes of your customers better to decide what they prefer.

It is a very hard task to make a good design of a website with so many things to think about. Color scheme, design of logo, navigation, layout, design of text, etc all are important for a design. The most important part of the design is the choice of type that fits all elements logically and compactly.

Your customer gets a positive impression of your website with good typography. That is why it is important to pay attention to your font design when gluing the design pieces together. It means to make sure that your typeface is clean, readable, and just on the right side of striking.

Packing your website with the right typography UX is the key to great website design. Whether your site is a blog or a portfolio or a web store, you need to select the correct typeface. The choice of right text is the primary way for communication with the users, and designers can make or break a design with the choice.

Here, in this article, you will find simple steps that can help you choose an idle font for your website design. It will help you to explore fonts and combinations of fonts beyond those that you are familiar with.

What is the purpose of your design?

Try to identify the purpose of your design before you start doing anything else. Ask yourself what message you want to convey through the design. Identify the main media for your design and the type of mood like happiness, information, etc that you want to convey. Typography can be the key to set the mood, style, and tone in your design in a well-balanced way.

Who is your audience?

Your next step is to identify the target audience for your design and empathize with their needs. It can be a crucial factor since the age, interest and cultural background will influence the choice of fonts. Legible and attractive fonts are the correct choice for children and games and fun choose other appropriate fonts.

Key points to choosing your fonts:

There are two principles that you should consider for setting the right font. These are readability and the legibility of a font, and these can make your design look good.


It is about how you read a typeface, and you should always choose those typefaces that are easy to read. Font pairing and font size can improve readability and for font pairing, you should use a maximum of three types of fonts. On the other hand, you should use different sizes of fonts for creating a good visual contrast.


It means in simple terms how well you can see the letters. It depends on the design of the typeface and it may be out of your control. A highly-legible font may be difficult to read due to poor choice of typographic design.

In other words, while the design of type can decide legibility, the handling of font can improve the ease of reading. Factors that can affect readability are the font size, line length, selection of font, leading, font pairing, color, and background.

Font Inspiration

Font inspiration can come from the good designers’ work that is master in the use of types. Likewise, good websites can be a source of great inspiration for choosing the typefaces for a landing page or a website. Moreover, you may visit your favorite website and check what types of fonts are there to make a choice.

If you see the work of the masters, you can understand the importance of a modular scale for font selection. A modular scale can help to identify pleasing ratios and can create scales to determine font sizes. It has a variety of ratios based on geometry, music, nature and you can use it as per your choice.

It may be a struggle for you to choose the correct scale with so many options available for choice. You can find good books online to have a good insight into the modular scale. A modular scale is a tool and may not guarantee your total success, and use it as a guide only. Typesale can be another good tool that you can use to scale. It will give you the CSS code with an option for editing. It also gives you an extra mile for making a great visual for the headers and the body text sizes.

Font pairing

It is a skill that you can acquire by repeated practice and it can make you a master over time. One good way to start with maybe typo that curates inspiration for font pairing from different types of websites. Moreover, the site provides CSS fonts for each inspirational sample and it can work great for you.

You can find FontPair, another interesting site, and it can provide a good font pairing inspiration to you. You can filter different font style combinations, and you can choose the correct one for you. There are other options like Google font combination that can be also very helpful to you.

Font pairing inspiration is also very crucial like the font itself and good font paring can establish visual hierarchy. Also, it can improve the reading ability of the viewers and leads to good typography for design.

Create a type of style guide

The creation of a proper style guide for your type can help to have a standard across all your designs. At this time you need to finalize the attributes of your text like the color, size, and weight. While choosing a color, you need to take into account you color palette and choose colors that go with it.


There are many good looking graphic design elements on the web, for example, motion graphics, etc. However, the majority of the information in the online world is still present in the text. Thus you should give due to prominence to the selection of font to make a good display of your website design.

You should always check how your fonts look on different types of devices while selecting a font design. For this, you need to think of your design purpose and the target audience you are aiming at. Check for possible font combinations on the web and choose the best one that fits.

In modern website design, the choice of website background can be a key ingredient to build a great look. Website background can be useful to frame the content and can provide visual separation for the section of the site. The backgrounds can also set the right tone for a website and can influence the first impression of the users, and it can be a test for the UI/UX Designer skills. 

The choice for the colors or the visuals for developing the background of a website should not be taken lightly. The type of selection that you make can make or break the ability to communicate the message of the site effectively. Here you can find some best practices that you should follow when selecting website backgrounds for your site.

Choice of the right image is very important

Choice of the right image is very important

The right image can impact your audience immediately and it can set the right mood and can immediately communicate about what you do or what is your site is about. The choice of the image can show your location, your product and also about you. Large size for the background image can produce a first impression to your audience that can be either good or bad.

Therefore, you need to choose the image carefully and you may need to run a slideshow as you can not choose from one image only. With a large, beautiful image having excellent color, design, and patterns, you can make a brilliant tone for your website. Website background should always be considered as the overall branding strategy and it means that the video or the images you choose should be able to communicate the website’s messages effectively.

Make sure that the photo or image you choose has a lot of open space for putting your text. Something that is too cluttered can easily distract your visitors from the content and try to avoid overwhelming images for the site background.

Accessibility of the website is important

Accessibility of the website is important

Website accessibility should never suffer, even if you are using an image or video background. You need to make sure that your choice for the background does not in any way take away the focus from the text content or make the legibility of the text difficult over the background. An acceptable contrast ratio must be applied to ensure that the text does not blend with the images and there is no compromise of the User Experience.

You may consider using an image editor to adjust the opacity and contrast of the photo for resolving the readability issue on a free website background. The selection of font size and the right font for the text is very important to make it distinctly visible in the image. The overall background needs to be adjusted to ensure that it does not interfere in any way with the ability of the users to read your content.

Choose the right resolution of the image

Choose the right resolution of the image

It is always helpful to use high-quality website backgrounds with the right technical specification of the images. It can be better to use background images that are oriented in the landscape rather than in portrait and fit most modern computer screens in widescreen format. You may crop the images down to your preferred size as per the specifications of the website builder.

The size of the mage that you choose is also very important and your background photo should be at least 1024×760 pixels that most computer screens support. You should aim for at least 1200 pixels wide image as uploading a low-resolution image can in blurry and pixilated visuals particularly in a larger screen. You can find the pixel size of the image I most photo editing programs and accordingly you should choose the correct one to choose a brilliant image.

Keep the things symmetrical

Keep the things symmetrical

Symmetrical design always appeals to visitors for its beauty. Though the asymmetrical design is one of the recent design trends, you should always try with the symmetrical design pattern at the beginning. With the choice of asymmetrical design pattern with minimal background mages, you can bring a great look to the website, and it can be one of the great tests for an UX Designer.

Align background images with the focal point

Align background images with the focal point

The focal point on your website is important to help the visitors to reach the content of your website. You should use a hierarchy to help people towards something and the background image that you choose should align itself with the focal point.

Choose the right color palette and stay creative

Choose the right color palette and stay creative

The simple color palette may be very effective for your website background at all times, regardless of the branding of the elements that are present on the website. You should gladly choose any unconventional but brilliant idea when browsing through different sites on the internet and is different from your website design. Uniqueness is something that people love and appreciate always and you should never be afraid to accept and manifest it.

Whether you should tile or not tile?

Whether you should tile or not tile?

When you use a background image, you should not tile it as a website that repeats a small photo again and again in the background look busy and jarring. You should instead use a high-quality image that can easily set to full width and can make the background look exquisite. A tiled background can work nicely with a subtle pattern like wallpaper and if you like this option, you can choose an image that tile seamlessly and don’t clash when set to repeat.

Video background

Video backgrounds are getting popular around the web as the internet speed is getting faster. Now, when you have a good video on your website, it can work seamlessly with your site. It can be tricky to find the right video, and if you have an image like this, it can be great as there can be some subtle motion in the background.An ambient and calm video can work best instead of a clumsy video that can be annoying or distracting. The calm videos can create the right ambiance and can evoke the right emotions of the users and is a great UX Design guide. You should try to choose a video that is not very long having a seamless loop both at the beginning and at the end.


The creation of great website background is gaining in importance as it can be the first point to create an impression on the mind of the users. The choice of the right image, correct color scheme, accessibility to the content of the website, display of video, etc are some key points that should be considered for creating a great background.

Interaction design facilitates the interaction of the users with digital products like the websites or the apps. The interaction may sometimes involve only the design itself, while at other times it may include related elements like aesthetics, space, sound, etc. The purpose of good interaction design is to create a great User Experience by making it easy to use with simple operations.

What are the five dimensions of interaction design?

The five dimensions of interaction design remains a very useful model to understand the interaction design involvements. Gillian Crampton Smith first introduced the idea of the interaction design and he came up with four dimensions of interaction design language. Kevin Silver added the fifth dimension in the interaction design behavior later and made the model of interaction design complete.

Words: Words used in design interaction should be meaningful and simple to understand as it covers the direct communication with the users. It can happen when a clear and concise and useful message is available to the users.

Visual Presentation: The visual elements include UI Design elements like typography, images, icons, and it can very well supplement the communication with words.

Physical space or objects: The physical objects or space usually refer to the actual environment or the device that users interact with. It can be a laptop or a tablet or a smartphone and the environment may vary as it will depend on where the user is.

Time: It is adimension that measures the length of the interactions that users spent on interaction with any type of interface that may be through words or animations, etc.

Behavior: The last dimension refers to the behavior of the user interaction with the products. Programmers can create a better interaction for the users by studying the interaction of the users.

The role of an interaction designer

The role of an interaction designer

An interaction design engineer creates the design strategy for the interactions between the users and the product and the services. The work includes defining interactions, creation of the prototypes, and tracking of the prevailing design trends that may affect or benefit the users. The interaction designer has several key roles that you can find in the following paragraphs:

An interaction designer thinks like a philosopher: Interaction designers assume the role of a philosopher and keeps a lot of questions in mind while creating interactions for design. The categories of questions that are important to consider are defining how users can interact with the interface, giving clues to the users about behaviors before starting any interaction. Moreover, anticipating and mitigating errors, considering system feedback and the response time, strategic thinking about the elements and simplification for learnability are other important things for interaction designers.

Define design strategy: Another important role of an Interaction designer is to define the design strategy as per the agreed goals for the service or product. The interaction designer conducts user research to get the strategy right as the research can tell about the goals of the users using the product. The information gathered when combined with the listed usability can deliver a suitable interaction strategy.

Wireframes and prototypes: Prototypes and wireframes are very important concepts for developing a digital product. It is one of the most important jobs to create wireframes and prototypes for most interaction designers. Wireframes and Prototypes can help interaction designers present the strategy that can reflect the intuitive thinking even without any help of the programmers.

Principles for Interaction design

Principles for Interaction design

For designers those are creating very complex interactions between the users, products, and devices, the interaction design principles can be very important guidelines.

Visibility: In a good interaction design there will be visible and appropriate information for the users. The UI design description information must communicate to the users in a very easy way about the product and service and how the users can use it.

Consistency: Consistency in the ui design process means using similar operations and similar elements for all similar tasks. It can reduce the chances of mistakes of the users and the users can easily understand the design for its consistent approach.

Feedback: Feedback is the reaction of the system when a user interacts with a User Interface like a sound or an animation, etc. When there is clear feedback, it can give both the users and the products a signal that the service or the product is working.

Constraints: While feedback can inform what is happening, constraints can give users the possibilities of the interactions and their limits. It can simplify the interface and also it can guide the users to move to the next step systematically.

The methods for interaction design

The methods for interaction design

Use Cases: It is a description of how users act on a website and it enables to collect data on user performance and how many different types of interactions are there.

Card Sorting: It is a method for building an information system for your product and website, and it can enable you to learn what a user wants and to what extent the user understands the design.

Prototyping: It is a part of the interaction design and through prototyping design, you can create the whole layout and structure for your product. In prototypes, you can bring the products to life that you do out of your brainstorms and can help to make a perfect product design.

Qualitative Research: The purpose of doing qualitative research is to find out the five important elements of the interaction design and these are attitudes, activities, aptitudes, skills, and motivations.

Persona: It contains the basic information of the user and analyzing the persona can help the interaction designers to learn about the users in detail. The designers can know about the specific situation related to the use of the product like the family, the living environment, the working conditions, etc. A set of three to six user roles can represent the whole real user’s group.

Scenario: The understanding of the problem scenario and the action scenario and the persona can help the interaction designers to visualize and to connect to the problems that users face during the use of the product.

Expert evaluation: An evaluation of your prototype is very essential and the heuristic evaluation is a very commonly used evaluation method. Nielsen Heuristic rules can come handy in the heuristic evaluation and the designer can calculate the points and understand the status of the design success. Once the evaluation is complete, it is important to modify the wireframe and the prototype.

User evaluation: You can find some typical users for the test of the prototypes after the expert evaluation is complete. Once the users address the special tasks assigned, it can assist to have a precise evaluation, and help to make the correct decision to make a full-proof product design.


It is no longer only visual design for designing a product; the creation of positive user experience can enable pain-free interactions. It is highly important to apply the core interaction design principles in designing modern design projects. Companies now are building success by providing the users with an excellent experience of the products and services.

Flat User interface design is one of the most popular and talked about trends on the web. It is opposite to the skeuomorphic style that produces the effect of real-life properties through three-dimensional illusions. The increase in popularity of the flat ui design started with the release of Apple iOS 7, Windows 8 and Google’s material design.

The Flat design originally developed for responsive design that scales the content of a website to fit with the screen size of the device. Flat design is very effective for responsive design work with the use of minimal textures and simple shapes and it can help to load fast. A streamlined and optimal User Experience can be there with flat design because of the reduced amount of visual noise.

Designers often voice their concerns about whether the flat design trend will be a lasting one or will simply be a fad. Moreover, the absence of three-dimensional effects can take away the cues that can help to know how a user makes interaction with the design. Regardless of the concern for the future of flat design, most designers try to implement the trend in their work, and in the following paragraphs, you can find about the design in more detail.

What is Flat Design?

Flat design as indicated by its name, defines the flatness of style, and it simplifies an interface and removes the extra elements like the textures, bevels, shadows, and gradients that create a 3D look. The idea behind the flat design is to create a finished design based on two dimensions without sacrificing the functionality of a regular interface. It can become harder for the designer as it may become difficult to define the main elements and actions in a design without decorations and effects.

The flat design originates from the wish to create an open canvas and a more digital interface design in digital applications. It does not abandon skeuomorphism entirely; rather it focuses on rendering the objects in a flat minimalist form. Flat designs try to produce the best effects with simple flat elements like flat color schemes, typography, etc.

Flat design can have added benefit as it is not restricted for providing aesthetics only. The use of a 2-dimensional approach can be easier for responsive design buildings that can adapt to different browser sizes and different screens. The introduction of flat design is mainly due to the advent of mobile users where it can perform excellently.

A flat design can be appealing based on the way for implementation like the use of attention-grabbing bright colors can be useful to make images or icons that can be stand out from background easily. The clever use of the design can be very helpful to guide the user’s eyes to see what the designers want them to see. Simplicity in flat design by removing unnecessary clutters can convey the message more clearly and help the users to understand it easily.

How you can create a flat design?

The ui design approach for flat designs can be easy for the designers if the designers can focus on a few fundamental processes. Here you can find the few important actions that you need to take as a designer to make a brilliant flat design.


While creating a button, the use of a gradient, border, and drop-shadow can make the element stand prominent against the content and background. However, for creating a flat button, you cannot use these details and your focus should be on the color contrast and grid organization. You can use shadow and bevel as long as you can keep the button look flat and simple.


Forms remain a crucial element to make the right quality of flat design and here the text areas, dropdowns, and inputs should not use inset shadows. You can try to change it by styling the form elements with CSS by yourself or you can try using a plugin in the way you want.


In flat design, typography remains a very important element and it has a very minimalistic interface. You can make use of typography to create the mood and style that you are looking for. By making custom and specific font having a flat design outline, you can easily set a mood.


Color palette remains the fundamental aspect of designing an interface and in flat design interface, the color scheme tends to be brighter and bolder than other color palates. The ui design maker always ensures to maintain the same color for buttons like the ‘Send’, ‘Submit’ or ‘See More’, etc. You may also decide to choose a secondary button color and use one button like ‘submit’ with the primary color and ‘cancel’ with the secondary color.


Apart from making the button square or square with rounded shapes, you can use other shapes too like circles or triangles and even you can use custom shapes creatively. You need to maintain consistency throughout the interface controls and need to organize the content in such a way that the users can identify or recognize the totes, controls, and content easily.

Use of flat design

Though it may be simple to create a minimalistic and light interface, you should use flat design moderately, as it may not be right for every website. It may be great while designing a web tech startup site or a portfolio, but there can be a limitation when you try to create something more complex. For example, to make a website for children, the use of animation and colorful fun elements may be excellent or on a gaming website, you may need to use graphics and effects extensively.

You can make such a website with the flat design but it can do more harm to your website. Therefore, you need to keep in mind the target audience and message that you are trying to convey. Do not try to make a visual style more important than the content of your website as usability in flat design is more important than looks.

You can carry out a test for prototypes or mockups with real people to ascertain that your efforts for flat design will meet its objectives. A/B testing can also be effective to test two types of design and to understand which design will be effective. It will be the job of a designer to ensure that the design aesthetics do not hurt usability. Tests with the users can always be better than making a brilliant visual work of the design for a false satisfaction.


The minimalist approach in UI design is the basis of flat design and it tries to reduce the complexity of the design and focus on providing enhanced user experience. You need to research to understand what your users want and you should not rely on any standard UI design approach, before getting the input of your users.

A UX writer should have the ability to create a series of directions or clear commands that help the users to seamlessly interact with the product or the software. UX writing is not about drafting a set of functional instructions only, and it is far from captivating and enticing the users to take action. User Experience writing is more on the lines of fulfilling the user requirements in one go efficiently.

What is UX writing?

UX writing revolves around a perfect match of words, functions, images, and other digital elements that can create a consistent and inspiring narrative. There is a growing UX writing trend around the world and big companies like Amazon, Dropbox, Linkedin, Spotify, and many others are always looking for UX writers. Though UX writer is similar to a content writer, UX writer holds a more specific position as compared to a content writer.

There is a distinct difference between copywriting and UX writing though some people use UX copywriting as a synonym for UX writing. The distinction between UX writing vs copywriting is that copywriting tries to get the attention of the customers and it is marketing, not user experience, A UX writer uses the words that we hear, read and use in digital products and the goal of a UX writer is providing help and guide to the users.

Why UX writing so important?

Users need to get guidance and direction when visiting a website or an app that can help to navigate through the website easily. A good quality UX writing can be excellent to bridge the gap between the product and the user, visual layout and usability. UX writing is a very important part of the critical approach and strategic thinking process that is necessary for quality product development

The design team can’t work in isolation for success and there is a realization of the fact that words can embody the success of the UX design process greatly. UX writers can use more conversational languages that make it easier to understand a product and can add feeling to the words that can help to get the emotional response. UX writers are more detail-oriented and are very particular about avoiding misplaced commas, misspellings, or incorrect phrases in the text that makes the products more trustworthy.

How to excel as a UX writer?

Utility and clarity remain the key

While drafting a UX copy, the foremost thing that you need to keep in mind is that it should be clear and useful. A command may not be useful even if the command is clear in writing and command may be useful but may not be clear in writing. As a good UX writer, you need to make sure that you explain the process with clarity and there should be enough utility of the write-up.

It should be conversational

As a UX writer, you need to fully understand the users along with the designers, and fulfill the functional needs of the users. A lot of effort needs to be there to write a perfect copy for enterprise applications because a lot of business decisions and flows depend on it. A UX write up is the only way for interaction by the users with an application and for this reason, it should be simple always.

Avoid creating suspense for the users

Suspense is the last thing that a user expects from an application and guessing about some outcomes may ruin the experience for the users. UX writer apart from providing simplicity to the texts always endeavors to avoid multiple interpretations. The title that UX writer uses relates clearly to the task in hand.

Planning the writing is very important

It is important to properly plan the writing criteria and approach before you go for it to get success. You should always spend a lot of time defining the user-specific problems and start asking the right questions. When you have the problem in front of you, it will be easier for you to find the right answer for it.

Testing with real users is necessary

User testing is an integral part of design as well as the UX writing process to establish the success of UX writing. Brainstorming of the sessions with the designing team can be very helpful and also the quick interaction on the test results of user interaction can help you to draft an excellent UX text. A/B tests can be very effective to test the UX writing you are working on and to gain feedback on the writing.

A curious and analytical approach required for UX writer

A UX writer conducts research, understands the best UX practices, and creates entire user experience right from the start to the end. Besides possessing the writing skills, the writer should develop enough analytical approach for every project and should be able to gather data and act from the insight gained from the analysis of the data. It requires deep involvement with the project at hand and is critical for the writer to have the right mindset to complete the project.


Companies understand the importance of the original content and it is the main reason for the increase in demand for UX writers. Design teams all over the world understand that the right words chosen within prototyping and wireframing process count, and every selected word has an impact on the user behavior. Here lies the need for a UX writer who can understand the need and provide the company with the proper type of writing to suit the design of the product.

The developers and web designers can work closely on various projects and it can be fine for small products. However, for a large scale organization, the creation of the entire design system requires participation from a complete team of professionals. It may include developers, web designers, managers, SEO specialists, copywriters, and others, that work side by side with the project.

For building a new website, it is of absolute importance to hire a UX writer that can make your brand more visible and meaningful to the users and can help to increase the revenue of the company.

With the evolving technology that is disrupting the industries, UX Designers need to adapt to the latest trends very fast. The disruptive technologies include smart home devices, voice assistants, the Internet of things, etc and a UX Designer should fast understand the technologies to make brilliant designs. There are new experiences, new solutions and new human behavior related to the new technologies that are important to understand to make excellent User Experience.

Here you can find a brief discussion on the emerging UX Design trend that can make a big difference to the experience of the users.

The popularity of Voice-command will grow

The popularity of Voice-command will grow

Voice command technology will continue to grow with the rise in popularity of virtual assistants, smart home devices, etc. Users love to use voice command and with the majority of searches now relate to voice-command, search engine optimization began to cater to the long-voice command queries. Advanced navigation and customization will continue to drive the voice command technology forward and future search queries will mostly relate to voice.

Gesture, discrete interactions, and IoT will play a big role

Gesture, discrete interactions, and IoT will play a big role

The UX Design process will need to deliver and design a greater digital experience that caters to the human experience like the assurance and trust. The influence of IoT in the daily lives of the people will create more expectations for digital interfaces to create a close resemblance to human interactions. UX Design will play a very significant role in the emerging technologies and it will be particularly around gestural design and discrete information.

Irrespective of the thought-activated design or augmented reality (AR), the UX Designers will go beyond the screen-only interfaces and will include micro-movements and physical interactions. The anticipation of the next move or query of the user will be the encouraging factors for the UX Designers for making a design that can meet the user’s needs and create delight. Delivering an exceptional human experience can further increase the demand for the UX Designers and it will also increase the demand for the researchers, psychologists and other specialists throughout the design process.

With the increase in the liking of the content and information hoarding, the device makers are freeing up more screen space to accommodate more information on the screen. This led to the sacrifice of the ‘home’ button from the screen and led rise to the UX based on gestures. UX Designers now emulate common human gestures in the UX Design guide and translate it for a smooth experience by using drags, flicks, swipes, etc that counts as totally natural motion. 

Device-agnostic design

Device-agnostic design

Device agnostic design is going to supersede the ‘mobile-first’ user concept in the latest UX Design concepts. Whether it is your smartphone, laptop, smartwatch, or tablet, the UX Designers will try to create more dynamic designs that can offer multi-device experience. The latest UX Design architecture will focus more on creating a unique digital experience that can go beyond the mobile or the PC and can cater to multiple devices easily.

The shift to material design from flat design

The shift to material design from flat design

Compared to flat design, material design has more detail and depth with the use of responsive animations, grid-based layouts, padding, and transitions. Material designs focus on the use of 3D icons against 2D icons of flat designs and the material design will take the digital UI to the next level. The increased details in material design can help to build the trust of the users and can provide more security to your applications.

When you tailor the digital experience, it can increase your efficiency and it can allow you to nurture the users better. With the IoT, people are now getting close to the world than ever before and the smart devices are closing the gap between the way of experiencing digital products and humans. The increase in material designs will be there whether in the voice-command design or the addition of human touch.

Content-focused experiences

Content-focused experiences

The ability to tell compelling stories for a digital experience will be the biggest trend in the coming UX designs. There is no point in creating superb services or products unless the people know about it and here the content-focused experience can play a significant role. Storytelling requires human connection, empathy, and understanding of the inspirations and motivations for the users.

To make it happen properly, UX designers need to obtain enough data about the expectations of the customers. The video will account for more viewership and video advertising and video will be the go-to medium. Immersive storytelling through VR and AR technology can be more effective for design consideration for video for engagement or entertainment or information purposes.

The concept of creating mass-production based on the assumption that users will automatically come is no longer valid. Since the markets are over-saturated, the consumers can expect more from the brands to have an interest. It is now becoming a trend for big brands to tailor personalized trends and it is becoming a norm very fast.

The wearable is the new trend

The wearable is the new trend

The wearable is getting popular very fast and the number of users that use wearable is increasing significantly. The wearable is in use for making payments or tracking health or for managing simple tasks like to-do lists and for carrying out other tons of routine problems. Smartwatches, for example, are not simple toys anymore, the cellular connectivity makes the smartwatches more powerful than ever before and it can even replace mobile phones.

Wearable technology goes beyond the smartwatches and it can expand its use in the health industry to monitor sleeping, for taking ECG measures for stress levels and it can even act as hearing aid. Thus with the proliferation of wearable, the UX Design boundary is getting bigger and there is a lot of scope for experimentation and bringing new ideas. You can expect a larger adoption rate of the new design concept in the coming years with the explosion of excellent wearable designs in the market.

Protection of privacy

Protection of privacy

The importance of data privacy is more at present particularly with the data leaks and recent scam incidences happening regularly. For every UX Design requirements, data protection takes the priority for making the design. Incorporating improved privacy features for the users in the UX Design can help you to expand your business and you can gain the trust of the new and potential customers.


There is a huge change in technology and adapting to these changes and developments is very important to reach the target. UX Designs need to be continuously evolving so that the users can find a more engaging and satisfying way to interact with the brands and the products. Effective planning and adaptation of the new UX trends can help businesses succeed in the highly competitive market of the digital world.

While there are advantages of conducting businesses digitally, there are certain disadvantages too, when compared to face to face or brick and mortar shop business. In online business, you and your prospect may not be in the same area and there can be multiple time zones that separate you and your customers. However, the comforting fact is that there are certain digital solutions or techniques or design patterns that can solve the problem and help online businesses reach and influence prospects easier than ever before.

These techniques primarily revolve around the display of CTAs or call to action buttons that tell the users to click, buy, and download or sign up. CTAs are forms of design art and are a pivotal step that can turn the visitors in becoming loyal customers. It can be the gatekeeper for conversions and the design of suitable CTA can be the success for your entire brand.

The meaning of the call to action button

Call to action buttons are the buttons that you use on your landing page or website to guide your users to realize the conversions. When you make a suitable design of CTA and make it part of your landing page, you can influence the users to take action in the way you want them to take. CTAs can vary in size and style as per your goal for conversion and the style of your website.

Some common types of CTAs are Add to Cart buttons, Download buttons, and free trial sign-up buttons. Call to action buttons has a specific goal to get the visitors to a website to take action and to complete conversion. Here you can find different categories of CTA buttons that can help you to have a better understanding of the types and role of CTAs.

Types of call to actions

Types of call to actions


Guide can be the first step in making the call to action button useful to the visitors. A website may be easier for the users who are using it for a long time, but for a beginner, the steps in exploring the website properly may not be easier, which can lead to the abandonment of the website. Good call to action can guide the users and act as signposts and ensure that there is a proper flow of traffic.

With the proper and attention-grabbing design, the call to action buttons can become more noticeable and can help people to find their way. Effective CTAs can be naturally guiding the users and can increase the user to stay on a website for a longer time with the improved user experience.

Online action

The example of online action CTAs are ‘complete purchase’, ‘add to cart’, ‘submit form’, etc. It calls for the demonstration of the excellent skill of a UX Designer, to make effective online action CTAs that can help the users to easily navigate through the site. CTA can be strategic to elicit onsite action and requires a bit more design touch.

Online action call to action buttons can be the bread and butter of the e-commerce websites, and it can aid the sales process easily by adding the products in the carts. It can further help in shifting the products to the checkout and can help to complete the whole purchase cycle. Apart from an e-commerce site, online CTAs can also support the e-book downloads and white paper or can usher the visitors to the tactical pages.


Email signups are the most common type of call to action that you can see these days, and it is very valuable in the digital landscape of today. It may be easy to get an email address, but it requires some finesse to separate the person for the contact information.

Social media sharing

Users are open to suggestions and CTAs can gently remind the users to share content in their social media. Call to action can target those users that enjoy sharing the content and reminders can be helpful for this.


Comments, likes, reviews, etc can elicit good engagement and like social media sharing, it can be excellent to slip in the user mind. The mere presence of call to action can help to spark more engagements and a proper design for this can be very helpful.

Why call to action buttons are important?

Why call to action buttons are important?

Call to action can open the chance to motivate the audience to become a customer or client by taking proper steps. It can become a very important part of your ad campaign or website and skipping CTAs can be a grave mistake for the success of your business.

CTAs can motivate the sales-funnel

The sales funnel and the call to action go hand in hand and CTA serves as a transition between the different phases of the buyer’s journey. If you need that the users visit your blog or give their contact information or subscribe to the email list or download an e-book, a well-placed call to action button can do wonders. CTAs can create a better User Experience and can answer the buyer’s queries with an eye-catching, beautifully colored button and guide them easily to the next phase to take the decision.

Customers want CTAs

CTAs are not only important for the business, but the customers also expect it. People normally want to find the CTAs at the end of the page to go to the next step and if you omit the CTA, it can confuse the readers.

CTAs boost digital advertising success

CTAs can be very important for PPC advertising and adding a CTA to the PPC campaign can help you to convey easily the intent of the campaign. It is the missing puzzle piece that can emphasize the power of the ad copy. When you make the CTA the focal point of your ad creative, you can draw more customers and can have more realizations.

How you should design CTAs?

How you should design CTAs?

You can find below a few advanced design techniques that can optimize conversions:


Make the CTAs look like real buttons and users should feel it clickable at first glance. Rectangular, elongated shapes having round corners can look like buttons though it can vary depending on the style and the theme of the site. The use of 3D feel or shadow, which was popular earlier, is no longer popular in style and there is more preference to flat design.

The use of contrasting colors to the background can be a very good way to make the call to action button prominent and noticed. You should also choose the proper color for the text within the CTA and need to sync the button background, site background, and button text. Also, play with the size as people notice the objects with a bigger size faster than the objects with a smaller size.


Sentiment behind the buttons can be more important than the design of the buttons and for this reason, the wording around and in the button can have high importance. You need to express the value propositions clearly that will give the visitors a reason to click the CTAs. The attraction can be more with offers like if the visitors click the call to action, they will get a free download, etc.

Relation to the entire design

Apart from making the call to action clear and bold, it should fit with the rest of the screen properly If you want to get the best attention, there should be a lot of negative space around the CTAs. It can be better if you mute other buttons and options and should design other buttons less flashy compared to CTAs.


The right call to action in the right position and the right design can help to increase your sales easily. It can be very important to influence the customers to make decisions when you design the CTAs properly.

As a designer, you need to be critical about your designs and also the designs of others with proper reasoning. If you apply the 10 rules of Nielsen and Molich’s for evaluating the interface design, you can be able to recognize all potential issues. It can guide you as well as your team to create a better User Experience for the users.

The general principles for interaction designs are highly useful guidelines and are also known as ‘heuristic’ design. The term ‘heuristic’ applied here is because the guidelines are not for specific usability purposes, and these are broad rules of thumb. Here, you can get a broad overview of the useful guidelines that will help you to grow as a brilliant UX Designer, and to improve the design of a website or app.

Make every effort for consistency

Make every effort for consistency

Keep your words and actions consistent so that users never get confused with the different words, actions or situations. When you keep your words and actions simple and consistent, the users will have a better understanding of your communications and more likely to accept your design dearly. Always ensure to use all elements of your design consistently to produce the best result.

If you are using a certain style of button, it should always perform the same thing, and your navigation through the website should function logically. You should maintain consistency in workflow and functionalities to have coherence between your words and action. Also, there should be consistency in the terminology used in the design and the appearance of the design.

Ensure full visibility of the system status

Users should always be able to know about the status of the system operations with appropriate feedback within a reasonable time. It is possible when you provide a highly visible status that is easy to understand displayed prominently on the screen. The users always want to remain in full control and want the system behaves as per the expectations of the users.

Do not baffle the users with surprises and make your UX Design process perfectly easy for the users to understand. When the actions are minor and frequent, be a modes response, however, for major and infrequent actions, the response needs to be more substantial. A relevant, comprehensive and meaningful response within an appropriate time is what can make the system visible fully.

Match the system with the real world

Users feel comfortable when there is no need to guess and the system should be able to speak the language of the users. The use of the phrase and the concepts that are familiar to the users will make a useful design than using special system terms. The action sequencing should start with a beginning followed by middle and end, and a notification message should be there to inform the users that the user completed all needed actions.

User control and freedom for easy reversal of action

When users know that any error made can be undone, it can relieve the anxiety to a great extent. With this option, the users can happily explore unfamiliar options and decide for the next action. It can be ‘undo’ or ‘redo’ functionality in the applications, and the reversal of actions should not interfere with workflow.

Handling and prevention of error

When users do something wrong, they usually feel very bad about it. You should endeavor to create the interface design free of error-prone conditions or you can notify the users before the users commit any action that can lead to error. The system should be able to detect any error caused and should offer a comprehensive solution for handling the error.

Recognization can be easier than recall

As per Nielsen, it is always easier to recognize something than remembering. Considering this as your UX Design guide you should provide objects, options, and actions that can minimize the memory load of the users. Information with visible instruction can be useful to remember information all through the interaction. 

The use of iconography and other useful visual aids like the consistent placement of the items or themed coloring can be helpful for the users to find the functionalities.

Enable shortcuts to frequent users

Users should be able to manipulate and personalize the actions done frequently. Function keys, abbreviations, and macro facilities can be very helpful for an expert user.

Minimalist design and aesthetics

The human brain can process a limited amount of information only at a time. There are some interfaces too cluttered and a lack of hierarchy makes it difficult to focus properly. Anesthetics and minimalist design can be very important to deal with such limitations and can provide a great UX Design experience. 

User should recognize, and diagnose and recover quickly from errors

Error messages should express in plain language and should indicate the problem precisely. Is should also come up with a proper solution that can help the users. You should tell the users plainly and clearly what is happening when the users act and on the background.

Help and documentation

An interface without documentation can be good; however, it may be necessary to provide documentation and help. Focused on the task of the user, help should enable to search for any information easily, and should provide a list of concrete steps with precise information.


You will be able to design great usability, desirability, and utility in mind if you follow the Nielson’s and Molich’s guidelines for 10 user interface. You will also be able to support your design having well-researched heuristics like the highly successful companies. It can boost your confidence in making creative designs that can be beautiful as well as usable.

That you created a good design and want to present to your prospects, is a piece of great news. But did you consider that you need to verify how your design will fair to exceed the expectation of your customers before going for a final development? Here comes the importance of mockup UI/UX Design and it can come very handy for you to understand the capability of the designs before its launch.

What do you need to know about mockups

What do you need to know about mockups?

Mockups are mid to high-fidelity static pictures and can be very useful to render your design on the products of your client. A mockup aims to demonstrate the content layout, color scheme, fonts, navigation, icons, images, visuals and the overall feeling of the product design and User Experience. With a mockup rendering, you can even show the world how the product will look like in a real situation.

It is the first look of a design that matters the most for the acceptance to the customers and the success of a product. When you make a good mockup, it can help the clients to know what to expect from the product much before the development and purchase of the product. If the mockup fails to accurately communicate about the brand, then the design of the mockup may be faulty.

Start your Mockup design at the right time

Mockup comes at the end of the lo-fi phase and right at the beginning of the hi-fi phase in the designing process. When you consider your design as the actual product, you can save a lot of time in transforming it into a functional product. You can start making a mockup just after wireframing or else you can start after the lo-fi prototype testing.

While designing the mockup, you can ask yourself who, what, where and why questions to get a clear picture of the actual use of the product. It can apply to the design of a t-shirt or for a packaging item and any other product. The questions may help you to bring an effective design and will help you to think of the real-world situation concerning the design context.

It may be difficult to change the big picture options like the flow and navigation in high fidelity and you should consider doing the following:

Narrowing of the concepts

Mockups come just after wireframing is due to the need to eliminate the big-picture options. If you don’t have a clear picture of the structure of navigation, you should not make mockups for both the versions and should choose one first.

Examine the product of the competitors

Understand what your competitors are doing before deciding the visuals of your design. Look at the areas of the products of the competitors and decide where you can improve and don’t make a copy of the product designs. Look for the UI Design aspects that users want to change and it can help you to make a better design.

Choice of best tools can help you make an excellent mockup design

Choice of best tools can help you make an excellent mockup design

To present your design work adequately, that may be a graphic layout or a brand, a well-designed mockup can be the best way to bring a realistic look. There are several tools available to make a mockup and the most common among these tools is Photoshop. You can use it easily to manipulate the images that you own and can see how the design made by you will look in the real-world situation.

You can use the design tools to fit a design over a three-dimensional object and it can be useful to make sure that your design will work. You can also see whether the text is visible or whether the image is clear by seeing the shape of the product after application. You can also use more complex tools that may help you to make a powerful and convincing mockup.

Depending on the type of objects the techniques for making a mockup template may vary. You may design a smart object or use the transform tool to skew or rotate or position the design over the desired image. There are additional techniques available like adjustment filters, or painting or the Liquify option that can make a more convincing mockup design.

The use of Photoshop Actions can help to speed up the workflow, and you can create mockups step by step with it. You will also be able to apply theme over the image again and again after you save the steps. You can also customize your mockup easily after buying a ready-made good mockup template. You can use the mockup generator website easily by loading your design and dragging and dropping on the objects that you want to mockup.

Good Mockup design should focus on presentation

Good Mockup design should focus on presentation

Mockup designs should make your product design clear to the customers and should not mislead. You should start presenting with a flat design at the beginning to let your customers understand the actual design. You can further move to a 3D rendering on a final product to make the ultimate presentation of the product design in the real world situation.

Your mockup design should demonstrate exactly where the design can fit into the brand of the client. A mockup can create a permanent impression in the minds of the customers and can showcase the full vision to your client. You need to remember that you are selling a design to your client and showing the future of the product when the product gets the design.

Customization of the mockups is extremely important than the use of generic mockups. The generic mockups can be great as a 3D presentation but may not communicate to the clients effectively about the ultimate look of the products. The real depth of a mockup design can only come when you customize the mockup with the actual need for the product of your client.

Characteristics of an excellent mockup presentation

An effective mock is not necessarily all about making a 3D presentation; it is about bringing life to a design. You should try to implement the following tips while you make a mockup design:

  • Show the final product in action.
  • Don’t distract the viewers and make a focused design for the mockup.
  • Avoid stock photos.
  • Design mockups to adapt to different settings.
  • Showcase several mock-up designs.

Why a mockup is important?

Frontend developers make estimates with the use of mockups and if there is no mockup, there will be no estimate possible. Also, if there is no mockup, it will not be possible to implement shapes, colors, and fonts. If no mockup is there, there will be no investors and finally, there will be no users.